King’s goal is to convince the audience that air pollution in China paves way for new opportunities of investment and profitability.
King has adopted the style of a guide in the article for the audience. In this article, King has made a very structured approach to guide the audiences through his argument in that he has also proposed how to approach the topic; he has suggested what to think at a particular point while reading the article as “Hold that thought, while you consider another point” (King, 2013). Likewise, he says, “I'll discuss this in a moment. First, however, let's take a look at” (King, 2013). Not only does King suggest the audiences when to think what, but he also openly tells which point needs more thinking and which should just be ignored; “And don't chuckle at that idea” (King, 2013). He has used this structured and guided-thought strategy to make the audiences think exactly on the lines that he wants them to think on so that by the time they reach the article’s end, they consent with what King that it is possible to make profit from the rising level of air pollution in China.
King has emphasized on particular words and incorporated emotional appeals in the article by using different word formatting to reflect their importance e.g. “Bad means BAD” (King, 2013). ...Show more