Competitive Analysis & Marketing Strategy for Dells Computer
...Competitive Analysis & Marketing Strategy Competitive Analysis & Marketing Strategy Competitive Analysis The main competitors for Dell computers are Acer, Sony, Apple, Gateway, Samsung, Hewlett-Packard, Lenovo, and Toshiba. In addition, Dell and its partner, Alienware, battle in the market alongside VoodooPC, AVADirect, Falcon Northwest among other producers. In the middle of the year 2006, Dell Company had acquired nearly 18% and 19% of market share of the entire world’s personal computers. This is in comparison with its competitor, Hewlett-Packard, which had approximately 15% of...