Rhetorical Analysis of Print Advertisement
...advertisement business, is a multimillion dollar industry adverts may appear effortless and uncomplicated to the pedestrian observer. On the contrary, they are carefully designed. Literally, every word, picture shadow, and even space is examined and thought through before it can be used. All this is done with the intention of creating a positive response from the consumer to be. To woo clients, several approaches are used, and with different intentions. Adverts employ several approaches to woo prospective consumers; such include rhetorical appeals such as logos, use of logic, ethos basing opinion on a person and pathos based on the emotions and sentiments... of the viewer. The rhetorical...