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...Alvarez 24). Memes make use of the process of imitation to leap from brain to brain within the meme pool, a process similar to how genes leap from body to body within the gene pool through eggs or sperms. The core aim of this paper is to demonstrate that the meme has the ability to influence the treatment of human culture and society through the study of the human being in order to bridge the gap that exists between natural and the social sciences as Alvarez describes in his piece... number Article analysis Introduction Richard Dawkins, in his book The Selfish Gene, describes living things such as humans as good examples of platforms for the transmission of genetic information they bear. In addition, he ...