Mobile Marketing Association
...Association members include AdChina, American Express, Dunkin’ Brands, Colgate-Palmolive, Google, Hewlett-Packard, Facebook, Group M, Kellogg Co., Hilton Worldwide, MasterCard, L’Oreal, Microsoft, Inc. Pandora Media, and McDonalds. Additional members include Mondelez International, Proctor & Gamble, The Coca-Cola Company, R/GA, Unilever, The Weather Company, Walmart, Visa, xAd, Vodafone and Zenith Optimedia among other companies(Association 1).
Mission and objectives
The MMA’s mission is anchored on four core pillars; cultivating inspiration, building capability for success, advocacy, and demonstrating measurement and impact. In...