Zipcar Entering the Foreign Market of Germany
, Case Study
...Zipcar Inc., 2014; Dinger, 2014; Central Intelligence Agency, 2014).
Digging deeper into Germany’s demographics and economic profile, out of its about 80 million citizens, close to 63 percent is between the ages of 25 and 64 years, the most economically active years from a demographic point of view. This translates to a burgeoning market for Zipcar services. Moreover, a full three quarters of its population live in urban areas, making Germany a highly urbanized country, also a good fit for Zipcar’s strategy of centering its services in key urban places in the west. Berlin stands as its biggest urban center, with close to 3.5 million people, followed by Hamburg with 1.8... Introducing Zipcar Into...