Authenticity and Commercialism
...authenticity may be destroyed, however, its commercial value rises. Although one would think authenticity and commercialism are mutually exclusive, they sometimes work together to promote value.
Commercialism Destroys Authenticity
Cultural authenticity represents uniqueness and individualism, which is embraced by many who prefer to avoid commercialism and its shortcomings. Ironically, however, once a product or practice becomes popular, even with those who are on the "fringes... of these bands to recording contracts. Once this occurred, the public was given a taste of grundge and Nirvana and other similar bands became superstars and commercially successful throughout the country, and even...