MBA - Marketing Strategy report on General Motors
, Download 1
...automotive brands. General Motors Latin America, Africa & Middle East region (GM LAAM) is one of the most promising markets for GM. GM enjoys a longstanding leadership position in African key automotive markets, such as Egypt, South Africa, Kenya, etc, and in prosperous Middle East key automotive markets, such as Saudi Arabia, United Arab Emirates, etc. (gm.com). In these two markets, GM markets its entire range of vehicles, but in South American countries, GM markets cars and trucks primarily under the Chevrolet brand. “GM’s strength comes from the heritage and brand... Marketing Strategy report on General Motors Any organized human activity, which is done in-group, will be most times constituted into...