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...behaviour change management alngside widening the base of the research so as to revise the current theories whose key focus is on initial changes (Akers, & Krohn, 2009). Certainly, the behavioural theories focus on a variety of factors that attempt to give an explanation of behavioural change. Example of these theories include social, cognitive theory, reasons action theory, learning theory, transtheoretical theory, health process action theory, and the planned behaviour theory (Bandura, 1989). There are some specific elements that could be applied... ? Behavioural theories Theories and Understandings of Behaviour. Theories involve concepts that are interrelated, propositions, and definitions which give...