Marketing Planning for Vodafone Group Plc
, Case Study
...Group Plc (B2B) Terms of reference: Managing Director, Vodafone XXX, Researcher, PQR Management Consultants
The report contains the marketing planning for Vodafone, a telecommunication market leader in UK. As Vodafone is a perfect example of B2B and currently is not pursuing any strategy, marketing plan for its sales has been prepared. For evaluating the marketing plan of Vodafone, a series of points have been extracted. The marketing audit has been accomplished with PEST analysis. For each of these segments, depending on marketing mix product, place, promotion, place, a detailed course of action has been elucidated with 7P analysis. The entire... Report on Marketing planning for Vodafone...