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...marketing Market Orientation Immense competition as a consequence of changing needs and access to global markets has led manyorganizations to become marketing oriented. Organizations use market information for planning and implementing strategies in accordance with market, such as new product development, competitors’ performance and movements, making alliances, exploring new markets, bringing investors etc. Thus market orientation is the organization-wide generation of market intelligence, dissemination of its intelligence across departments, and organization-wide responses to it (Meek et al. 2007; p.34). Marketing orientation provides organizations with the opportunities to engage... ?Running head:...