Nike Corporation
3 pages (750 words) , Case Study
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...NIKE EARLY BEGINING: Nike has long been a very familiar whether in the field of garments or shoes or even other accessories used on a daily basis. People from all walks of life use and are familiar with this Brand Name as it is reliable and now grown to be a world wide organization. Wearing or using any merchandise that carries the logo NIKE or just its simple sign of a tick mark automatically puts anyone in the high fashion sector of society. Nike like all other big brand names was not always as famous and as well known as it is today, it too has seen a very long and hard journey to finally reach its destination that has...
Nike Corporation Case Study
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...Nike conjures a phenomenon that is exciting, symbolising speed and manoeuvrability. The invokes the leaping image of Michael Johnson, a formidable name in sports. Its appeal is worldwide in many other sporting events that the company sponsors and in the quality and range of its varied sports products, especially shoes. Nike had a humble beginning with its principal owner and founder selling his wares personally. Fortune favours the brave and Nike is a now multinational and a major in the shoes and sportswear Industry, far above all its rivals. Presently Nike controls roughly 44% of the industry, more than Adidas and Reebok combined. When Nike sets a standard, the industry follows... 1.0 Introduction...
Nike
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...Nike Company Brief Summary of the Nike Company Nike is a multinational corporation based in the United s of America (Deanne 2). The core business of the corporation entails the design, making, worldwide marketing as well as sales of footwear, sporting equipments and other related services (Richard 2). The corporation’s headquarters occur near Beaverton existing in the Portland Metropolitan regions. Within the United States of America, the Nike Corporation has been ranked for many decades as the leading manufacturer and supplier of sportswear such as...
The corporation a classic failure in the test of good citizenship due to its pursuit of financial gain . Critically explore the validity of this comment with Nike Ink. company.
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...corporate officers. Within modern business organizations, the primary external stakeholders groups include debt holders, trade creditors, communities and customers impacted by the organization’s activities, shareholders and suppliers. On the other hand, an organization’s internal stakeholders include its board of directors, employees and executives (Colley, Doyle, Logan & Stettinius, 2004). This paper will examine the corporation as a symbol of a classic failure in the test of good citizenship because of its pursuit of financial gain. This will be achieved through the examination of Nike Company Incorporation. A vast majority of contemporary... Good Citizenship Good Citizenship Introduction Corporate...
Nike
2 pages (500 words) , Research Paper
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...Nike Corporation was founded by Bill Bowerman and Phil Knight in 1971. One of the first branded shoes the company released was the “Swoosh” which debuted in 1972. Two innovations the shoes included were a superior outsole for better traction and lighter materials. The first sponsor athlete the company hired was Steve Prefontaine, a track and field star. He tragically died at the age of 24 and is still considered today by the company as the “soul of Nike” (Nikeinc). The 1980’s was a tremendous decade for Nike. At the end of 1980 the company went public through an IPO. This helped the firm a lot because it enabled the...
Nike
7 pages (1750 words) , Research Paper
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...Nike Introduction Nike Corporation is a US-based designer, supplier and marketer of authentic sports equipment and sportswear, both shoes and apparel. The company’s global headquarters is a place near Beaverton city but is within unincorporated Washington County. The company leads globally in the design and supply of athletic apparel and shoes, and sports equipment. In its 2008 fiscal year, the company recorded an excess of US$18.6 billion in its revenue and it employed over 30,000 people globally. According to The Oregon, Precision Castparts and Nike are the only Fortune 500 corporations headquartered in...
Ethics and Governance of Nike
7 pages (1750 words) , Essay
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...corporate social responsibility statements, follow the global ethical rules and principles to solve the issues related to ethical dilemmas List of References Biz, Nike (2009) [online] Available from [accessed 30th April 2009] Kahle, L. R. & Boush, D.M. & Phelps, M. (2000) [online] Available from "Good Morning, Vietnam: An Ethical Analysis of Nike Activities in Southeast Asia" [accessed 1st May 2009] News, (2005) [online] Available from "International [Global] Business Ethics" [accessed 30th April 2009] NIKE (2009) [online] Available from "Inside the lines: The Nike Code of ethics"
Lower Division Capstone : Nike
5 pages (1250 words) , Essay
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...NIKE CORPORATION AND A STUDY ON ITS INTERNAL AND EXTERNAL BUSINESS RELATED FACTORS INCLUDING PROJECT MANAGEMENT TECHNIQUES OF THE COMPANY ABSTRACT: The importance of a project management system in an organization is greatly recognized in the handling of different projects from one time to another thus involving timelines, management, tools and requirements for the company to enhance the system of project management. Various internal and external factors of an organization may be responsible in determining such activities of the firm. This research report intends to make a detailed analysis on the legal, social and economic environments of the Nike Corporation that the study has considered... ? THE NIKE...
Company Analysis for Nike
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...corporate world on Nike as a company. Social Responsibility Nike has a corporate social responsibility that discusses how to improve work conditions for international employees. They care for all Nike families all over the world. They commit to respond to concerns of consumers and address their safety in different environments. They also participate in different corporate activities and sponsorships throughout the world. Conclusion Nike Corporation just like any other market leader has employed several strategic... Nike Analysis of Introduction Nike is a leading provider of sportswear retailing in most parts of the world. Nike Company has about 20,000 retail accounts in the USA alone. The Nike Company...
Nike and International Labor Practices
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...NIKE SUMMARY The Nike Corporation is a world leader in the sales of athletic footwear, apparel, and equipment. They have grown from a small tennis shoe company to a company whose sales topped $13 billion dollars in 2006. Beginning with an idea that founder Phil Knight had in college, it has become the model for the outsourced marketing firm. It has diversified from shoes into apparel and sports equipment. In the high-end shoe market they are the most dominant brand. They further innovated through their ability to brand and market the shoes as a status symbol. Nike created the concept of the $100 pair of tennis shoes....
Sport marketing assignment
1 pages (250 words) , Essay
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...Nike’s Corporation Marketing Strategy Nike Corporation was the top manufacturer of athletic apparel and footwear. The company maintained 23,000 retail accounts across the globe through which Nike products were sold. In addition, the company operated 690 of its own stores, and also sold directly online (Hartman & Patricia 15). Nike Football’s World Cup 2010 marketing strategy started with delivering top-of- the-line performance products in the form of new cleats also known as boots and uniforms for the World’s top footballers to premiere on the fields of South Africa. In order to ensure...
Nike Case study Analyzing and Discussing
8 pages (2000 words) , Download 1 , Essay
...Nike Corporation has offered a microcosm of the issues surrounding consumerism and the global free market economy. Nike, like many other corporations from the economized world, has been criticized for exploiting laborers in manufacturing plants relocated to less economized societies. This exploitation has appeared grosser in that they are producing luxury products for over consumptive economized societies and disproportionally reward their star endorsers with lucrative... NIKE - CASE ANALYSIS AND DISCUSSION Nike - Case Analysis and Discussion Please put here Please put here EXECUTIVE SUMMARY This paper is about a case analysis of Nike Inc., the sports gear giant. The paper discusses the various crisis si...
"Nike: From Sweatshops to Leadership in Employment Practices"
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...Nike Corporation is the biggest manufacturer of athletic footwear and apparel in the world. The company on fiscal year which ended in May 30, 2011 generated revenues of $20,862 (Nike, 2011). Back in the late 1990’s the company faced heavy criticism from the media and the general public due to the revelation of the sweetshop scandal. The public image of the firm was hurt so bad that after 1998 the revenues of the firm drop by approximately 50%. Such a drastic drop in revenues had a detrimental effect on the financial performance of the company and its brand value. The company needed to have a more effective ethics program and a more viable...
Nike
2 pages (500 words) , Research Paper
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...Nike reportedly said that its cache of “permanently reinvested offshore profits” ballooned from $5.5 billion to $6.7 billion in the past year — this means that the corporation moved up by $1.2 billion of its profits offshore. It also reveals that if it were to pay the U.S taxes on its offshore stash profits, it would be approximately $2.2 billion, which is a tax rate just under 33 percent. The federal income tax is usually known to be 35% deducting any taxes corporations have paid to foreign jurisdictions (CTJ, 2013). With this information it’s easy to reach a conclusion that Nike has paid no tax on its offshore profit stash. Nike... Nike Economics Nike economics Nike is an American multinational company ...
Nike: From Sweatshops to Leadership in Employment Practices
4 pages (1000 words) , Case Study
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...Nike Corporation is the biggest manufacturer of athletic footwear and apparel in the world. The company on fiscal year which ended in May 30, 2011 generated revenues of $20,862 (Nike, 2011). Back in the late 1990’s the company faced heavy criticism from the media and the general public due to the revelation of the sweetshop scandal. The public image of the firm was hurt so bad that after 1998 the revenues of the firm drop by approximately 50%. Such a drastic drop in revenues had a detrimental effect on the financial performance of the company and its brand value. The company needed to have a more effective ethics program and a more viable...
Compare and Contrast Nike vs. Adidas' Business Operations
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...Nike Nike Corporation deals with developing, designing and global marketing of products ranging from apparels and accessories to footwear and sport equipments. The company is known to cater about 18,000 retail stores with its products across the United States. It also makes available its products in about 200 different countries with the combination of independent licensees, distributors and subsidiaries. The athletic footwear range of Nike is particularly designed for the use of athletes; however, few of the products from this range are used for leisure as well as informal purposes. The company designs its... Compare and Contrast Nike vs. Adidas Business Operations Table of Contents 0.Brief Background...
Compare and Contrast Nike vs. Adidas' Business Operations
6 pages (1500 words) , Download 1 , Research Paper
...Nike Nike Corporation deals with developing, designing and global marketing of products ranging from apparels and accessories to footwear and sport equipments. The company is known to cater about 18,000 retail stores with its products across the United States. It also makes available its products in about 200 different countries with the combination of independent licensees, distributors and subsidiaries. The athletic footwear range of Nike is particularly designed for the use of athletes; however, few of the products from this range are used for leisure as well as informal purposes. The company designs its... ?Compare and Contrast Nike vs. Adidas' Business Operations Table of Contents 0.Brief Background ...
NIKE
6 pages (1500 words) , Download 1 , Case Study
...Nike has not only augmented its technological expertise as well as marketing know-how to develop into the world’s biggest footwear and apparel business, but has also outperformed potential players like Adidas and Reebok (Keller, 2008, p.125). Being a colossal corporation it towers above every competitor in its sector with such a stupendous effect that regardless of the sport, it is likely that Nike along with its ‘swoosh’ logo will be there (Frisch, 2008, p.5). Taking into consideration Nike’s astounding track record, this report will aim at shedding light on various branding issues associated with it. Question-1 Nike’s headquarters, located in Portland, provides a snippet view... Nike Table of Contents...
Critique Essay
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...Nike Corporation as a corporate tyrant that should be boycotted due to their past history of creating sweetshops in developing nations where people work 10 to 12 hours daily for a measly pay. A basic metric he exposes is that Nike charges its US and international clientele 100 times more than what it pays a worker in these developing nations for producing one. In his view such a company deserves no respect and his international events such as the G8 meeting people should protest against these types of unethical corporate giants. A person reading the author’s view that has no knowledge whatsoever of what Nike is all about mind get the erroneous idea that Nike is an evil... The of the article describes...
Cross-Cultural Perspectives
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...Nike Corporation, which is global organization. The Nike organization is prominently recognized as global company that operates outside the United State. From its start, the corporation had expanded and appealed to various other nations as a cheap labor means. De Tienne and Lewis (2005... ? CROSS-CULTURAL PERSPECTIVE Cross-cultural Perspectives Introduction In the past two decades, a new and essentially varied form of global economic activities has emerged in the US, intensively increasing global financial and political connections. Increasingly few nations remain isolated in the business world. In addition to purchasing products from and selling resources to alien countries, global firms in the US...
NIKE Corporate social responsibility
14 pages (3500 words) , Download 2 , Essay
...corporate social responsibility challenges for companies in apparel industry in its supply chains around the world: the case of Nike Corporations By University of _________ Submitted to (Feb 2011) Here are the instructions:  1. 10 pages apa format  2. Please see attchement and reference the 8 sources you can use  3. Please write the paper around question 1 that begins," What are the challenges..etc"  4. Also use the book as a reference(ISBN 978-0-13-614326-0 or 0-13-614326-1) look on amazon  5. Just a research paper and nothing fancy. Please cite everything in paper though.  6. You have done great work in the past so this should be cake for you.  7. Feel free to express your... ? CSR in Review Exploring...
Cross-Cultural Perspectives
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...Nike Corporation Introduction Organizations often come in many different forms and sizes. An organization can simply be defined as an entity that serves a particular purpose or pursues a certain mission in the society or community. Examples of different forms of organization include the government, businesses, charities and schools. Communities all over the world rely on organizations to procure goods and services essential for people to sustain life. The increased rate of globalization and the liberalization in the world of trade has consequently resulted in most companies expanding overseas to widen their markets and increase their profits due to the high rate... will discuss a global...
Accounting II
1 pages (250 words) , Essay
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...corporations care more about the behavior of businesses. Corporate social responsibility has become a key strategic focus that is necessary to improve customer retention. At end of the 1990’s Nike Corporation lost a lot of clients due to the fact that they were involved in a sweetshop scheme oversees. Bad publicity and irresponsible acts such as the occurrence... After reading the article Planning Ahead by Frederick Shea I further believe in the phrase the is king. In the accounting field professionals prepare themselves in order to gain higher levels of knowledge to meet the complex requirements of the field. Professional certifications such as a Certified Public Accountant (CPA) or Certified Financial...
Most valuable lessons learned from this Business Ethics course.
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...corporate responsibility has raised the ethical standards of business communities across the world. Acting in an ethical manner can help improve the corporate image of a company. In contrast unethical behavior can destroy the reputation of a firm. During the late 1990’s Nike Corporation was involved in a sweatshop scandal that hurt the company so much that in its aftermath the company lost half its annual sales. One of the greatest lessons that I learned from the course is that my professional future and potential opportunities in business can be enhanced by becoming an ethically responsible employee. ...
Nike Fuel Band
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...Nike Fuel Band is an exclusive product of Nike, Inc. This is a corporation that is multinational and of American origin. Nike, Inc. can be rightfully termed as the leading innovator in the world when it comes to athletic footwear, equipment, apparel, and accessories. The company designs, also develops, sells, and markets its products and services throughout the world. The Nike, Inc. company has its headquarters in the county of Washington, Oregon (close to Beaverton), in the United States of America. When it was founded, it went by the name Blue Ribbon Sports. This was on 25th of January, the year 1964 by two men who were... ? Situational Analysis of Nike Fuel Band Situational Analysis of Nike Fuel Band...
History of Nike
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...NIKE had adopted in the past Carbasho (9) states that a key marketing tool leading to the fast growth of the company was to sponsor athletes and the first professional athlete to sign with BRS/NIKE was Ilie Năstase. According to Jackson (90) in 2000 NIKE ran advertisements to portray its positive role as part of its corporate social responsibility (CSR) and featured famous athletes wearing their products and taking part in the ad. The effect of this move benefitted NIKE on more than a single level. As far as business is concerned, such advertisements propelled the overall sales of NIKE’s products since famous celebrities were seen sporting them. While socially... This essay talks about the history of...
My favorite brand( NIKE shoes )
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...Nike also offers quick response to queries and calls made via telephones or online and have the ability to make a customer feel valued. It is this approach that has enabled Nike to retain its customers, attract more and evoke loyalty in the consumers. However, like any other enterprise, Nike faces competition from various quarters which include Adidas, Reebok, New Balance, Puma, Converse and so on. Adidas, founded in 1948 by Adolf Dassler, is a German multinational corporation based in Herzegenaurach, Bavaria, Germany. It designs and manufactures sports shoes, clothing and accessories along with other products such as bags, shirts... Nike Shoes Number Perhaps one of the best and personal favorite brands ...
Nike and Corporate Accountability
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...Nike and Corporate Accountability Outline Introduction Review of Related Literatures Conclusion Introduction Nike, Inc., an apparel, sports equipment and shoe company, happens to dominate the athletic shoe market in the whole world. Despite the fact of the company’s very stable and unbeaten financial health status, Nike receives different criticisms on its global labor conditions. In terms of social aspects, Locke (2003) stated that Nike is highly criticized because of the low wages and poor working conditions given to the outsourced labor workers in factories located in different countries. Indeed, the...
Chapter 14 discussion question
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...Nike Corporation sweetshop scandal. Nike Corporation is one of the leading apparels and shoe manufacturers in the world. Back in the 1990s Nike expanded its operation into several developing countries. The reason the firm choose these locations was to save in labor and operating costs. The company lost control and a managerial staff composed... It is difficult to evaluate the ethics and morality of individual leaders. The reason that it is so difficult to evaluate these attributes in leaders is because ethics and morality are subjective. For some people an act committed by a leader might be perceived as unethical, but the same decision might be viewed as an ethical act by another. Take for example a...
Specialist Research Project
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...NIKE" Table of Content Contents Introduction Nike as a multinational corporation engages in a variety of business investments including design, manufacturing and wide-reaching marketing and promotion of footwear, sports apparel, accessories and services (Katz, 2004, 19). The strategic positioning and recognition of Nike as a “Fashion Icon” emanates from its business operative sections. The subject areas of branding and marketing, in addition to cultural and historical features constitute the success strategy of the operations as engaged by Nike. The branding as a strategy entails the entire characteristics of describing the business product... Specialist Research Project on a "Fashion Icon" that is...
Making business decisions and ethics.
3 pages (750 words) , Essay
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...Nike Corporation fiasco. Nike Corporation is a firm that generates billions of dollars in sales annually. At the end of the 1990’s Nike was involved in the utilization of sweetshops to manufacture its products. Imagine a company that charges on many of its shoe models between $100 and $150 paying its workers a few cents per hour. It is abusive and inhumane. The workers in these sweetshops were exposed to horrible working conditions. 6. Possibly the biggest accounting scandal in the history of business is the Enron case. This case involved a company that violated all ethical standards you can think of. The managerial staff of the company was composed of a bunch of gangsters. Prior... Ethics involves...
Marketing plan for NIKE
12 pages (3000 words) , Essay
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...Nike is a multinational corporation based in the United s and engaged in the design, development and supply of sports apparels, footwear, equipment and other sports accessories. Headquartered in Beaverton Oregon, Nike has been a major player in this industry for a long time and is presently a fortune 500 company. In any case, Nike is known worldwide as a major supplier of athletic apparels and shoes. In the same way the company manufactures a large amount of sports equipment. In the 2012 fiscal year, the revenue base of the organization was $24.1 billion and it presently employs over 44, 000 people across the world. Nike was founded on January 25th 1964 by Bill Bowerman... Number Due Executive summary...
Chapter Summary
1 pages (250 words) , Book Report/Review
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...Nike Culture: The Sign of the Swoosh. R. Goldman and S. Papson The chapter begins with the observations that ‘postmodern society is based on information, including advertising’ and that ‘No one entity has taken advertising’s central role in the creation of modern culture as far and as effectively as the Nike Corporation’ (Goldman and Papson 75). From this follows an extensive discussion and exploration of Nike’s approach to the use of advertising, the messages and methods Nike has used in its marketing campaigns, and the way in which Nike’s marketing has attempted to convey an almost ‘spiritual’ message. This message can be summarized as an affirmation... of a universal humanity. As the authors recognize, the theme of an inherent conflict in American society between rampant and unrestrained individualism on the one hand, and the desire in some quarters to establish a transcendent sense of community on the other, has already received much discussion, notably by Robert Bellah. This theme ties in with Nike’s advertising campaigns in so far as the corporation has peddled messages of both individual aspiration and success, and individual participation in a game. In interpreting Nike’s message, the authors have construed this game to be ‘a set of rules [in sport] that governs relationships and performance. Within this set of rules everyone is equal. It does... ?...
Business Ethics in an Organisation. For an organisation of your choice (could be a company or other organisation in the private or public sector) with reference to the key principles and approaches of business ethics, critically evaluate its performance.
6 pages (1500 words) , Assignment
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...Nike is trying to do through its Diversity program. Background Nike Corporation is the world’s leading supplier and or manufacturer of sports equipments, athletic shoes and apparels. It was formed in 1964, and by 1980, it already had more than 50% market share in the United States. Currently Nike has over five hundred factory or office locations in around 45 countries all over the world, the majority of these are in Asia. With such extensive locations, Nike, an American... Business Ethics in an Organisation Organization is a structure with a ‘collage’ of humans doing their allocated work under the supervision of a leader, for the benefit of the organization as well as them. So, the workers only form the ...
Markering launch for an international business (Nike)
11 pages (2750 words) , Assignment
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...corporate survival strategy for any profit making corporation. Commercial success and high brand value can be experienced by a company by way of expanding business into several cross-country marketplaces (Brenner, 2013). Nike, Inc. dominates the global... Nike, Inc. Contents Company Profile: Nike, Inc. 5 Nike Business Internationalization Benefits 7 Nike Business Internationalization Process 9 Nike Marketing Strategy 11 4 P Model 11 Differentiation verses Standardization 14 Reference List 15 International Business Since the emergence of globalization and trade liberalism, the degree of market rivalry in each industrial segment has considerably increased. Increased competition is pioneered by greater discr...
Nike case study
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...Nike Company has experienced bad publicity due to numerous accusations lodged against it by trade unions, global regimes and University students based on poor working conditions. Numerous economic experts claim creation of Nike’s wealth is through enslaving poor people especially in developing countries. This is evident when Connor cites Nike Company is a rich Western corporation whose main objective is to provide expensive shoes to the well off people in developed countries while in turn exploiting the less privileged. Nike ought to ensure transparency... ? Nike Case Study Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make...
Organisational Behaviour and Change Management
14 pages (3500 words) , Essay
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...Nike Corporation is the world’s leading supplier and or manufacturer of sports equipments, athletic shoes and apparels. It was formed in 1964, and by 1980, it already had more than 50% market share in the United States. The name Nike is derived from the Greek word of the same name meaning the Greek goddess of victory. Currently Nike has over five hundred factory or office locations in around 45 countries all over the world, the majority... of these are in Asia. With such extensive locations, Nike, an American corporation has a sizeable percentage of employees from diverse groups. So, Nike is a very diverse company and focuses a great deal on...
NIKE: Managing Ethical Missteps
4 pages (1000 words) , Case Study
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...Nike from Encountering the Ethical Issues It Did in This Scenario Ethical Training Program. An effective ethics training program offers a number of benefits that can be instrumental in detecting unethical behaviors that are likely to devastate an organization. For example, issues like child labor and corporate social unresponsiveness experienced in Nike are unethical activities that could have brought the giant company down. An ethics and training program must communicate standards and the integrity visions of the company. In this way... before, the company would have streamlined its supply chain and clarified the actual value within which it operates and not just remain vague. These ethical...
Master's level APA-style paper as prescribed herein
25 pages (6250 words) , Essay
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...Nike: A Look at a Global Organization Nike holds a formidable presence in the world of athletic footwear, apparel, and accessories. There are veryfew nations in which Nike products are not available, and there are no economically viable countries in which Nike does not have a recognizable and profitable market share. Financial leader Warren Buffet has 0.7% of his portfolio dedicated to stock in Nike, Inc. (Warren, 2009), allowing the assumption that the stock is a trustworthy investment. While the reputation of Nike products is one of quality, with a branding the results in a coveted product, there is evidence that the corporation turns a blind eye to human rights violations committed... in...
Article Rebuttal
2 pages (500 words) , Essay
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...Nike Corporation lost half its customers due to the revelation of a sweatshop scandal. It has taken Nike over a decade to recover the trust and goodwill it lost over a decade ago due to a lack of ethics and social responsibility. References Reason.com (2005). Rethinking the Social Responsibility of Business. Retrieved October 23, 2011 from http://reason.com/archives/2005/10/01/rethinking-the-social-responsi... empirical evidence that philanthropy is bad for business. My perspective regarding this issue is the complete opposite of Mr. Mackey. As a customer anytime I see a company donating money to a good cause such as world hunger I get excited about the initiate. The good deed stays in my...
Nike Inc: Entering the Millennium
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...Nike is as a corporate citizen to their external stakeholders. Internal stakeholders carry just as much importance to Nike, with employees being the most essential. Companies like Nike consider their employees to be more important than product models, its managers, adverts, celebrity endorsements, and innovations (Becker & Gerhart, 1996: p134). The company’s code of ethics contends that giving employees a healthy and safe environment is a major goal, which is evidence of just how important Nike Inc. feels its employees are to the company. Does Nike take on any additional responsibilities being a global market... NIKE INC: ENTERING THE MILLENNIUM How would you describe Nike’s revenue and...
Nike Inc: Entering the Millennium
8 pages (2000 words) , Essay
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...Nike is as a corporate citizen to their external stakeholders. Internal stakeholders carry just as much importance to Nike, with employees being the most essential. Companies like Nike consider their employees to be more important than product models, its managers, adverts, celebrity endorsements, and innovations (Becker & Gerhart, 1996: p134). The company’s code of ethics contends that giving employees a healthy and safe environment is a major goal, which is evidence of just how important Nike Inc. feels its employees are to the company. Does Nike take on any additional responsibilities being a global market leader... NIKE INC: ENTERING THE MILLENNIUM How would you describe Nike’s revenue and...
Nike and its Approach to Corporate Responsibility'
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...Nike and its Approach to Corporate Responsibility Table of Contents Introduction 3 A Brief Overview of Nike 4 Approaches of Nike towards Corporate Responsibility 4 Discussion 6 Leadership Corporate Responsibility 7 Structure of Corporate Responsibility 8 Hiring Process 9 Centralizing and Decentralizing 10 Conclusion 11 References 12 Introduction The perception of corporate responsibility is fundamentally described as the activities of different organizations that depict the inclusion of both environmental and social concerns while performing different...
Role of the Public Relations Professional
3 pages (750 words) , Essay
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...corporation when they get into trouble due to bad corporate action that hurt the brand image of a firm. An example of a company that needed major help from its public relations activities after mishandling its international activities was Nike Corporation. In the late 1990’s Nike got involved in manufacturing activities in developing nation where the Nike supplier where running sweatshops that abused the rights of workers and some had child labor activity. Nike was hit with a major public relations nightmare. When this occurs a technique that was used by the public relations department of Nike was to put spin... In the business world companies need to have the best image possible in order to gain the...
NIKE Stock Analysis
15 pages (3750 words) , Research Paper
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...NIKE STOCK ANALYSIS Executive Summary Nike is a multinational corporation (MNC). It has a varietyof products that reach the market. Among the traded goods at the unit includes footwear, clothing and sportswear. There are also other products and equipments of sports. The company location is in the United States of America. The operation of the company persists in a way that corporate a normal business environment. This means that analysis of the strategic competitive advantage of the company is the drivers for the business growth. A good management position concerning the main product lines will yield positive results (McIntosh, 119) An evaluation procedure of the company requires scrutiny... 12/03 NIKE...
Management Principle of Nike
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...Nike is just comparing with other corporations. The strengths of such strategy includes allowing Nike to investigate the uniqueness of the other corporation, which must be model or successful corporation to begin with, and try to learn its business strategy on how it used the travel policy to increase performance. This must be so because any policy of a company must be aligned with its strategic vision and such strategic vision normally includes a reasonable control on its travel cost under a well-studied cost-benefit analysis. Using the said cost analysis, a wise corporation... This essay will help us understand how a strategic objective could be attained through change in collective and individual...
Business Scenario
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...Nike Corporation needs to develop better weather forecasting methods that would help to serve as early warning systems... Understanding the Factors which affect decision implementation at Kava and the proposed solutions According to Langdon (Langdon 2001, p 125), there are two benefits of acknowledging the risks that are bound to go with any critical decision that would be made. First the decision-maker finds out if the risks involved do, in fact, outweigh the benefits of decision to be taken. The second reason is that a risk that is identified and documented is one that can be managed and mitigated. The purpose of risk analysis is to be proactive in listing the risks and to have a plan for managing the...
Finance and Accounting: Nike Inc.
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...Nike Inc. Insert Insert Grade Insert Executive Summary Accounting and budgeting information are essential tools for the enhancement of strategy formulation and implementation. This paper examines such importance with close reference to Nike Inc. Corporation, which is a public listed company. It further looks at the benefits of issuing bonds and financial leverage over other sources of finance. The financial statements of the company are also examined and thereafter conclusions and recommendations arrived at. Table of Contents Page Introduction……………………………………………………………………………………….4 Nike Inc……………………………………………………………………………………………4 Importance of budgeting and accounting information... ? Finance and Accounting:...
Corporate Social Responsibility And Sustainable Marketing
8 pages (2000 words) , Download 1 , Coursework
...Corporate Social Responsibility and Sustainable Marketing Contents Contents 2 Introduction 3 The Company 3 The Market 3 Diagnostics 7 CommunicationActivities of Nike 7 Advertising and Promotion 7 Packaging 10 Illustrations of the Advertisements of Nike Reflecting Awareness of Social Responsibility 11 Conclusions and Recommendations 15 References 17 Introduction The Company The entrepreneurial adventure of two people, Bowerman and Phil Knight belonging to the region of Oregon resulted in the full grown development of a global sportswear company, Nike. These people together with their employees helped the company to develop...
Corporate Social Responsibility And Sustainable Marketing
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...Corporate Social Responsibility and Sustainable Marketing Contents Contents 2 Introduction 3 The Company 3 The Market 3 Diagnostics 7 Communication Activities of Nike 7 Advertising and Promotion 7 Packaging 10 Illustrations of the Advertisements of Nike Reflecting Awareness of Social Responsibility 11 Conclusions and Recommendations 15 References 17 Introduction The Company The entrepreneurial adventure of two people, Bowerman and Phil Knight belonging to the region of Oregon resulted in the full grown development of a global sportswear company, Nike. These people together with their employees helped the company to develop...
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