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...Starbucks Starbucks’ mission ment is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2011, par. 1). In this regard, the long term objectives of the company in terms of the seven areas of profitability, productivity, competitive position, employee development, employee relations, technological leadership, and public responsibility, are as follows:
Profitability: “Starbucks is targeting International revenue growth at a compound annual growth rate of 20 percent over the three-year period (2009 to 2011), driven by new store openings and continued growth in existing stores” (Business Wire, 2008, 3... ).