BusinessMGT Unit2 - Assignment Example

Effective techniques must be selected based on an organization’s resources and needs. All business techniques of planning are effective if they are implemented in a proper way and time. Organizations should build an organizational culture suitable for the planning technique before executing it. The organization has to opt for the planning technique that is flexible and most suitable for its business type. Planning and leadership are managed according to the goals of the organization. Objectives provide the organization with the direction of planning and actions.

The main characteristic of objectives and goals is that they should be specific; they should indicate what the company wants to achieve. The objectives must be according to the mission statement. They should be realistic, achievable, and motivating (Crow, 2006) Nestle is the world’s largest and leading food company with factories operating in almost all continents. Nestle is thoroughly dedicated to food; it remains concerned about the quality of food and any problem related to nutrition.

The main objective of Nestle is “to be recognized as the world’s leader in Nutrition, Health, and wellness, trusted by all its stakeholders and to be the reference for financial performance in its industry” (Nestle, 2011). It wants to provide people with a variety of food, as well as better food so that they can live a better life. Leadership and trust provide people with a good and healthy life. Its slogan “Good Food, Good Life” defines the ambition of Nestle. Over the years, Nestle has been achieving its goals.

The reason behind its success is that it has accomplished what it strived for. The business principles that Nestle has set, help the company in achieving its goals. The company manufactures and markets the products in such a way as to create value that can be maintained over the long term. Nestle values its consumers. The consumers and the organization have developed relationships of trust. Without the trust of consumers, the company would not exist.