Ford Company Limited Analysis: Strategic Issues - Case Study Example

Only on StudentShare

Extract of sample
Ford Company Limited Analysis: Strategic Issues

He appointed Alan Mulally as the CEO of the company in 2006. Bill Ford was impressed with Alan Mulally leadership skills. Alan Mulally came into automobile business from metal bending business. Bill Ford appointed Alan Mullay as the CEO of Ford because he had the skills to overcome the problems Ford was facing. Alan Mulally had faced similar problems in Boeing so his experience would be useful to Ford. Alan Mulally vision was to provide customized automobiles to the customers. He brought in changes so that Ford would be a small and profitable business in future. He had convinced Bill Ford to take up loan of about $23 billion to avoid bankruptcy after he arrived from Boeing Company. In order to build up cash cushion the automaker had put up all the major assets as collateral. Mulally set plans to take loan from the market. He replaced "the bigger is better" policy of ford with "less is more approach." Ford concentrated more on cutting various costs and transforming the way ford was doing business. Former CEO Jacques Nasser emphasized on doing acquisitions in order to reshape ford but the daily activities of the company were ignored in this process. The policy followed by Jacques Nasser failed because plans were not prepared after thorough research. Bill Ford is a visionary. He appointed Alan Mulally so that he could bring in his experience to ford. ...
Download paper

Summary

FORD CASE ANALYSIS Company introduction Ford is an American Automaker. It is the third largest automaker in the world. Ford Company has been around for a period of 100 years. It was founded by Henry Ford in the year 1903. Initially the company was named Detroit Automobile Company…
Author : lucinda31

Related Essays

Finance Analysis of Jones Limited(small, specialist marine engineering company based in Aberdeen)
Payback period for the investment of £250,000 needed to generate the earnings of £125,000 ...
9 pages (2259 words) Coursework
strategic banking issues
The post-crisis reforms are being driven by the need to fix the loopholes in those advanced economies (Subbarao, 2011, p.1). There is a strong correlation between financial sector development and economic growth. Economic development gives birth to demand for financial services and urges financial sector progress. A developed financial sector is very useful in allocating resources and promoting economic development. The world before the crisis had “easy liquidity, stable growth, and low inflation”. Everyone expected that the things will remain like this forever and the financial sector...
13 pages (3263 words) Essay
Bradtech Limited Company
Apart from this the balanced scorecard focuses on integrating the output or performance different departments and units of the organisation in order to generate more effective consolidated end result (Lawrie & Cobbold, 2004). In this case analysis, the initial process of balanced scorecard has been utilised i.e. the generation of the important performance measures and indicators for the company. If the organisation will review and monitor these performance indicators on regular basis then there will be better control over the overall output and profits of the organisation. Overview of the...
4 pages (1004 words) Essay
Ford Motor Company (Thorough Analysis)
An enormous manufacturing base of cars and large scale administration was initiated by the company by use of a clearly developed manufacturing series exemplified by a non-stationary line of assembly. By 1914 the methods came to be known as Fordism. In 2008, Tata Motors of India bought Ford’s earlier UK’s branches Land Rover and Jaguar. Starting 1999 to 2010 Ford had in its ownership the Swedish automaker Volvo (Wallace, 2003). Financial Ratios Analysis liquidity ratios 2010 2011 current ratios 0.855917595 0.955290702 Acid test Ratios 0.474514453 0.586053149 Activity ratios     Total...
8 pages (2008 words) Research Paper
GM Corp - FORD Corp Business Combination Strategic Growth Plan
The short-term debt of the company amounts to $ 1,682 million in 2011, while in 2010 it was $1,616 million. Based on these figures, it can be said that there has been minor fluctuations in the short-term debt of the company. The sub-components within the short-term debt that can be identified through the financial statements of General Motors are Wholesale financing, which amounts to $1,081 million in 2011, and $1,054 million 2010. The second component is capital lease, which amounts to $139 million in 2011 and $129 million in 2010. So the capital leases have increased in 2011. The other...
3 pages (753 words) Research Paper
Company Analysis - Ipremier Case Study
Turley is in a hotel room during the attack, it takes him time to coordinate a team to handle the crisis. The worst is that the team or the employees of the institution do not have proper knowledge of the technical operations of the system or the website hence they have to move all the way to the provider who cannot be reached over the phone at the time. The customers are at stake since their credit cards are in the verge of being stolen at any moment then. Taking into account the short period presented to Bob to handle the crisis as the CIO, we have to commend him for the enormous tasks he...
7 pages (1757 words) Term Paper
Case Analysis-Milton Manufacturing Company
Issues at Milton Manufacturing Company ...
5 pages (1255 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!