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Finance project - Essay Example


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Finance project

The excellent services offered by the hotel as well as its unique system that provides traveller’s with not just a place to stay, but whole new opportunities to experience the cities is what enables MAR to invoke such an increased level of customer satisfaction. Furthermore, the constant innovation in its service as well as its significant competitive advantage over other companies, make the company the first preference for owners as well as franchises. Main Operations: Marriott International Inc (MAR) includes prominent ventures such as “Marriott, Courtyard, Residence Inn, Ritz-Carlton, Renaissance,” as well as “nine other” brands (Silva). Each of the company’s brands are “individually distinctive,” but at the same time, as a whole, these brands are what make the organization “collectively powerful” (Marriott Hotel: Brands). The management of MAR ensures that each of the unit under various brands provides exceptional quality service that cater to the demands of the customers. The incorporation is one of the foremost players in the hospitality industry, and this is basically due to their concrete system, which involves an integration of “attentive guest care, exceptional amenities, in-depth knowledge and preeminent loyalty programs” (Marriott Hotel: Brands). The brands of MAR is primarily divided into luxury, lifestyle collection, destination entertainment, select services and extended stay. Therefore, the operations of the organization vary from providing hotel services for a few days

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to that of resident services that extend for a period of more than thirty days. The company basically focuses on the upperclass businessmen clientele, but it is not limited to them, as recently they have introduced Moxy Hotels, which aims to fulfil the needs of the economy tier yet with an ensured three-star hospitality service. Every service undertaken by this hotel giant is to provide answers to the demands of the current market while simultaneously safeguarding the interests as well as meeting the satisfaction requirements of customers. Areas of Operation: Despite the fact that majority of its undertakings are located in North America, the company still is a global player as it owns “284” units in Europe, “132” in Asia Pacific, “41” together in Middle East and Africa as well as “62” in the regions of Latin America (Silva). The future prospects of this leading hotelier suggest that by the time period of 2016-2018, the company will have a “140,000-room development pipeline” with units scattered in further parts of the world(Silva). Therefore, with such a highly developed portfolio, it does not come as a surprise that the company is engaged in training manpower of over “325,000 employees” working in different units of MAR across the globe (Marriott Hotels: Regions). Time of Operation: Ever since its basic inception in “1927” as a “nine-seat root beer stand” to its official incorporation in “1929” as “Hot Shoppes, Inc,”and also further significant transformations the hotel has underwent to attain its present status and dominance over the hospitality industry, the fact remains that MAR has at all times delivered exceptional services to its customers (IV: Corporate History 7). These services are not time bound or season bound and are thus available


Subject: 01 December 2013 Finance Project: Marriott International Inc Introduction: Marriott International Inc is a leader in the hospitality industry with about “3,400” units of operation in “68 countries and territories” across the world (About Marriott Internal par.1)…
Author : kmorissette
Finance project essay example
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