The company has a diverse work force employing locals in the countries where its branches are situated. The company has invested heavily on exploration, production and marketing of petroleum products in the local and international market. In America, the company is considered a market leader in the sale of petroleum products. This is attributed to the penetration of the brand with most of the gas stations in the country bearing the company’s logo (Kochan, Nick, and Goodyear 35).
The management of the company over the years has changed the way the company operates. From its formation, the company has used mergers and acquisitions to expand its operations. Its partnership with major oil producers in Saudi Arabia has enabled the company to maintain a stable source of raw material for its products. The company has also collaborated with established brands in the market to ensure that market penetration is facilitated. The company history traces the origin of the company in the year 1833. Marcus Samuel who sold antiques and oriental shells expanded his small business into London. As the business expanded, he ventured into fashion and interior design. He imported his shells from the Far East, which laid the foundation needed for a successful business (Kochan, Nick, and Goodyear 214). ...
The business in which the company undertakes is divided into three sections. The upstream section deals with exploration, extraction and manufacturing. The company is responsible for oil exploration in major oil producing nations. The company enters into a contract with the nations to charge a fee for exploration process. The company also obtains rights to drill in the nations where the natural gas deposits are found. Oil from the wells is processed in plants owned by the nation. Through the upstream section of the company, Shell is able to provide employment to people in foreign nations thus improving the GDP of the country. The company also provides quality products in the competitive energy business. The customers are able to choose from a wide selection of products. Upstream international covers major oil producing areas including Africa, Asia Russia and Europe. Shell is committed to ensuring that the methods of exploration, extraction and manufacturing used preserve the environment (Mallin 217). The downstream section of the company deals with marketing of the products owned by the company. The company has penetrated globally to ensure that its products are available to customers. The company uses a mix of marketing strategies to encourage customers to use products from the company. The company has been in the market for a long time thus the brand name Shell is strong. The company advertises its brand using all the media available to increase revenue generated. The downstream section of the business is responsible for revenue generation to the organization. The section also funds the major activities undertaken in the company. Projects and technology is one of the advances sections in the company that uses most of the