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Retail Market Analysis - Coursework Example

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Retail Market Analysis

It has been observed that the retail industry of the United Kingdom is going to expand in size by around 15% in the coming 5 years. A value of around 312 billion pounds may be attained by the United Kingdom. Source: pdf The retail sector of the United Kingdom has a value of 8% of the total gross domestic product of the country. The different retail industries in the United Kingdom have developed immensely in all areas such as home wear, health and beauty retail industry, electrical goods, garments industry, e-retail, furniture and floor coverings and other such types of retail sectors. Northern Ireland is one of the regions where tremendous amount of retail growth has been observed. Vancouver Trading Incorporated is planning to start its retail operations in the United Kingdom in the industry of white goods. This report is an overall analysis and advice of the level of retail of white goods in the United Kingdom. ...
ng to invest their purchases on white goods, the consumer behavior aspects are also discussed and following this the advice is given to Vancouver Trading Incorporated for making their investments in the United Kingdom retail market of white goods. Retail trends over recent years In the white goods retail industry, the home appliances and the dishwashers are the main products that have a high share and high value of the total market of the white goods industry. The economical and social state of the United Kingdom is extremely important factors as they may directly impact the white goods retail industry in the market. The demand for white goods is directly related to the housing market of the United Kingdom. The more the consumers plan to shift in houses the more the market will increase for the white goods as many household appliances are needed for doing different chores of the house. The housing market and economical state affect the consumer purchasing power of white goods. If customer’s purchasing power is low then they may opt for cheaper goods and also the white good products will be bought more if there are more people moving into the houses where there is a requirement for white goods. Moving in houses tend to trigger the need and requirement for different types of household products and appliances. The movement into houses can include the category of moving into a house the first time or by replacing the houses and therefore would require a replacement in the white goods products. If the value in growth becomes difficult to achieve then it may highly difficult to attain growth in volume of white goods products. The potential growth areas of the white goods retail industry is in the Central Europe and the Eastern Europe. The population in these areas is above ...Show more


RETAIL MARKET ANALYSIS “VANCOUVER TRADING INCORPORATED” NAME: AFFILIATION: UNIVERSITY: Word Count: 2507 Contents Contents 2 Introduction 3 Findings & Analysis 4 Retail trends over recent years 4 Competition 5 Market development 5 Profitability & Consumer Spending 7 Consumer behavior within this sector 7 Potential of retail offering in United Kingdom white goods industry 8 Conclusions 8 Recommendations 9 References 10 Bibliography 10 Introduction The retail sector is an important area of concern for majority of the entrepreneurs…
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