Viral Marketing - Thesis Example

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Extract of sample
Viral Marketing

This essay discusses how this kind of marketing is theorised and viewed. It considers various components of this marketing practice that organisations use, citing thriving e-commerce companies, like Amazon, while the opportunities and threats are also examined. The essay concludes that virtually all organisations, even in tradition-oriented marketing companies in the Czech Republic, can employ viral marketing as a productive organisational tool. This essay discusses the various components of viral marketing, such as buzz advertising, word-of-mouth, e-communications, and others, in order to show how viral marketing really works. This essay examines the appeal of viral marketing and the problems linked to viral marketing efforts. With a consideration of how the opportunities and threats of a viral marketing vary from those of a traditional method, the essay discusses why viral marketing is an appropriate tool for organisations in the Czech Republic. This essay reviews viral marketing and argues that it is created so that promotional materials and messages will be spread quickly in a cost-effective way. It thoroughly described different major components for a productive viral marketing technique. ...Show more

Summary

Table of Contents Section Title Page Number I. Introduction 4 II. Defining Viral Marketing 5 III. The Appeal of Viral Marketing 7 IV. Viral Marketing and Buying Behaviour 10 V. E-Communications: The Power behind Viral Marketing 18 VI. Buzz Marketing 25 VII…
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