DuMont Ventures Investment - Term Paper Example

 DuMont Venture’s Investment 1 Introduction The research covers some of the gaps in current research. The research gap pertains to enhancing online core value marketing strategies. Research aims to implement the classroom theories to the actual workplace. Classroom theories include marketing, management, production, and finance principles. Further, the thesis structure is vividly shown in the table of contents. Basically, the business internship opens the door to the real world application of the classroom textbook theories. Internship focused on understanding the intricacies of investment opportunity analysis. Venture Capital training includes the analyses of the affected entities’ financial statements, management officers, business model, marketing strategies and other aspects. Internship involved understanding the intricacies of investing in an entrepreneurial firm, an opportunity analysis. Some of the entrepreneurial firms engage in novel marketing strategies. The internship delved on analyzing possible investment opportunities. Young or newly established companies are preferred venture capital priorities. Investment opportunity analysis includes analyzing how the prospective venture capital company’s management runs its business operations. Financial statements that show the venture capital target generated profits during the past years indicate that the management team successfully achieved its established revenue goals and objectives. On the other hand, financial statements that indicate the target venture capital prerogative suffered from two or more years of net losses will discourage investing in the new venture capital target. Normally, a new company must conduct feasibility studies. The feasibility study includes a projected income statement. Projected income statement shows the venture capital targets’ future revenues. Projected balance sheet indicates the venture capital targets’ future assets, liabilities and investors’ equity amounts. Venture capital and business model analysis includes determining the feasibility of the new venture entities’ products and services. Analysis incorporates studying the profitability of the new venture company’s unique market segment. Different venture opportunity alternative are normally engaged in different market segments. Analysis includes implementing the best business model to each unit venture capital choice. Training From September 1, 2011 to November 4, 2011, my small DuMont Venture team was focused on the in-depth investment analysis of several companies. I worked on 40 investment targets. My training included market and competitive analysis and pitching. One of my researches included the German publishing segment and its venture capital activities. My DuMont Venture experience included analyzing possible venture investments and startup investments. The training focused on implementing the classroom theories are perfectly applied to the corporate world. The internship focused on analyzing startup and new investment opportunities. Specifically, the internship delved on determining potential investment alternatives. The investment alternative research veered towards investing in new business Venture. Likewise, the investment analysis internship delved on analyzing potential investments in new startup companies. Black (2012) explains that analyzing whether it is profitable to invest in a new business venture includes analyzing how the venture entity’s management generates revenues. The venture target includes persuading the target customers to increase their online visits. The increased visits can normally translate to higher demands for the company’s online products and services. Analyzing incorporates sending the company’s products and services to the target markets. The venture capital’s chosen investment prerogative must promote their products and services to a certain group of future customers. For example, the barber shop caters to the haircut-needing prospective male customers. The fast food restaurants target hungry fast food customers’ market segment. Venture capitalism veers towards establishing a revenue-increasing business model. Analyzing the target venture capital entity requires scrutinizing the entities’ business reports. 2. DuMont Venture (Accomplished by customer) 3 Effective Business Models 3.1 Components of Effective Business Models Barringer & Ireland (2012) theorized that a business model is an entity’s plan or diagram for how it markets its products and services. Consequently, goals and objectives accomplishment is prioritized. Maximisation of the entities’ scarce resources achieves organizational goals. Barringer & Ireland (2012) insist that the entity forms its business relationships. The model includes engaging in favorable dealings with its current and future customers. The entity creates value for its products and services. There is no fixed business model that fits all business entities. The best business model is one that is effectively and efficiently implemented to increase current and future customer demand for the company’s products and services (Barringer & Ireland, 2012). Further, Barringer & Ireland (2012) observed that the core strategy includes the product and service differentiation. The product differentiation starts with a feasibility study. The business model helps client companies implement the feasibility study in order to spare the client companies from suffering from actual huge losses from pursuing their current business activities (Warren, 2011). Barringer & Ireland (2012) reiterated that the feasibility study indicates the current players (competitors) in the chosen market segment do not generate the expected bottom lines, net profit benchmarks, it highly recommended that the valued clients invest in another capital venture alternative, a compulsory core strategy. Black (2012) proposed that the business model includes helping new clients generate more online traffic. More online traffic (visits) increases online revenues. Consequently, more revenues will increase profits. The business model helps management make better business decisions. Furthermore, Barringer & Ireland (2012) proposed that core strategy component of the business model focuses on how an entity competes against its current and future competitors. The core strategy includes the entity’s mission statement. Each company will have different missions. Management of venture capital prerogatives includes using all scarce resources to meet the organization’s mission and vision statement (Lamb 2008). Second, the core strategy includes the product or market scope. The company sells products in order to fill the current and future customers’ needs, wants, and caprices. Additionally, the core strategy includes the product and service differentiation (Warren, 2011). Second, the strategic resource components of the business model focus on how a firm gets and maximizes its scarce resources. To maximize the entities’ resources, the company must study each account that enters the entities’ financial reports. The financial reports include the balance sheets. Another part of the financial report is the income statement. The last major part of the financial report is the statement of cash flows (Warren, 2011). Further, the business model enhances the client companies’ value chain process (Ireland & Barringer, 2012). The process is composed of many parties. Value chain enhancement incorporates sharing in the fulfillment of organizational goals and objectives. Creation of quality products improves the value chain. Timely delivery of the quality goods on time increases the entities’ service and product quality image. Selection of the best supplier increases product quality. Suppliers eagerly offer reasonable prices to the venture capital company’s entity requirements. (Ireland & Barringer, 2012). Likewise, the business model’s value chain research includes the transportation choices. Sending the products through the railroads reduces customer waiting time. Reducing the transportation cost increases net profits. Of the three transportation choices, the fastest mode of transportation is the airplane (Ireland & Barringer, 2012). A delay in the delivery of the client companies’ goods may trigger customer disgruntlement. The client companies’ customers would frown after learning that the client companies’ store shelves are currently out of stock. Further, the business model’s core marketing strategy helps venture entity clients focus on customer-oriented marketing. The client companies’ customer-oriented policies must focus on filling their current and future customers’ needs, wants and caprices (Mankiw, 2012). The business entity sells what the customer needs, to reduce selling time. For example, the customers will eagerly buy a car to fill his or her demand for a brand new car. Next, the venture capital can sell fast food products to clients who are currently hungry (Ireland & Barringer, 2012). In terms of normal core strategy, Barringer & Ireland (2012) insisted that the business model includes inputs from all concerned parties. For example, a website is normally a collaboration of different entities. The company sells its products through the company website. Some advertisers pay the company for allocating a certain space and time to advertisers’ products. The customers purchase the company’s online products. Additionally, the customers and other online website visitors can comment or give suggests on the company’s products. In turn, the company can edit and weed out all unfavorable messages or comments from the company’s online store website (Ireland & Barringer, 2012). External factors Additionally, the business model incorporates the external factors affecting the outcome of the business model’s business operations, a profitable core marketing strategy. For example, an increase in the community’s unemployment rate will trigger a decline in the demand for the business model’s product demand. A decline in the gross domestic production will trigger a decline in the current and future customers’ requirements (Warren, 2011). Partnership Network Also, the Partnership Network component of the business model focuses how a firm creates and hones its partnerships with third parties (Barringer & Ireland, 2012). Importantly, the customer interface component of the business model focuses on filling the current and future customers’ needs, wants, and caprices, under the Value Chain’s Quality Service. The business model includes explaining the many advantages of buying the company’s products and services. For example, the client companies’ hair cutter is not able to produce a quality haircut. The haircut customers would fume mad after observing the haircut is found to be too unfavorably shorter than requested by the haircut customer. The haircut customer may ask for a refund after learning the new haircut employee did a lackluster haircut job (Ireland & Barringer, 2012). 3.2 The Business Model Canvass. The Business Model is a strategic management tool (Ireland & Barringer, 2012). Basically, the tool explains the firm’s current and future strategic plans. In layman’s language, each company implements different business models or strategic plans. One entity may focus on reducing its selling price in order to engage in cut-throat competition. Cut throat competition means that each competitor lowers its selling price to become the lowest selling company. As the price is reduced to lower amounts, some companies may not be able to recover their production expenses and marketing costs. Consequently, these companies are forced to close shop, their business “throat” being cut. Another entity’s business model or strategy is to allocate large sums to advertise the company’s products and services. The entity may choose to advertise its products in some or all television channels. The entity may advertise the many advantages of selling the company’s products in radio commercials. Lastly, advertising can be done by paying for newspaper advertising space. A third entity’s business model is bringing the company’s products and services closer to the company’s prospective clients. Bring closer entails setting up retail and service shops in many locations. Obviously, a copy that opens up a store in 12 cities will generate more revenues, when compared to selling only in one city. Also, opening up a one hectare store area will normally generate more revenues, compared to selling in a small street corner store. Lastly, setting up a store along Berlin’s busy Rosenthaler Platz community will generate more revenues from setting up a store within a sleepy residential German village of Meerholz. Business models have different components (Ireland & Barringer, 2012). The first component of the business model is core strategy. The business model focuses on how the entity competes. One entity may compete by offering discounts to cash buyers. Another entity will offer a one year free service warranty to reluctant buyers to increase revenues. A third entity will Further, the second component of the business model is strategic resources. The business model centers on how the company gets and uses its scarce resource. Using lower priced raw materials will increase the company’s profits. Using high quality raw materials ensures the company is selling high quality products. Furthermore, third component of the business model is partnership network. The business model’s center of attention is how the entity builds and retains profitable and lasting business relationships with its trade partners and other value chain entities. Complying with all contracted agreements enhances business relationships. Offering discounts improves current partnerships. Also, the fourth component of the business model is customer interface. The business model’ line of business aim is to supply each current and future customer’s needs and wants. The stores must comply with the customer’s request for a red car by not delivering a lower priced blue car. The company should comply with the customers’ request for high quality products by using only high quality raw materials. 4 Analysis of Business Model in Practice 4.1 Ebay– Success The Ebay website is a success. Ebay’s online presence serves as the online marketing place for sellers and buyers. Ebay’s website, http://www.ebay.com/, allows its registered sellers to display their products. In turn, the current and future customers of the Ebay website buy their online products from the Ebay website. Auction at Ebay Further, the Ebay website sells its products using both the auction and fixed priced marketing strategies. Its current and future customers give their bids for each chosen product. In turn, the supplier chooses which prospective customer wins the bid. Basic economics’ supply theory states that the suppliers prefer to sell their products at the highest possible price. On the other hand, economics’ demand theory dictates that the current and future customers prefer to buy their products at the lowest possible prices. The Ebay website shows the current number of bids made on a specific product (Blacharski, 2007). The advantage of Ebay marketing is obvious. Small business entities can compete with the huge business corporations on seemingly equal grounds. Further, business entrepreneur with an office located in one’s small garage area can sell competing products in Ebay. Present and future customers will compare the products of the small business owner and the huge multinational corporations on the same Ebay website. Consequently, the small business owners and huge corporations have similar chances of generating client visits (Blacharski, 2007). The company’s marketing strategy has a significant advantage. Marketing focuses on the online presence approachability. Present and future customers of Ebay can contact and negotiate with the Ebay sellers. Further, the customers, both rich and poor, can give their ratings on the quality of the suppliers’ products. Similarly, the customers can register their rating of the Ebay sellers’ service quality. Ebay shows the prior customers’ ratings of the sellers’ products and services to the current and future customers. Similarly, the Ebay website shows the sellers’ ratings of the current and future customers’ buying quality (Blacharski, 2007). The success of Ebay is based on the company’s assuring the public that their Ebay transactions are protected. The customers are allowed to pay using the reliable online payment system, Paypal. Likewise, the Ebay customers can choose to pay their purchases on a later date. Some of the products contain the Ebay Buyer Protection zeal. If the products do not fit the customers’ requirements, Ebay customers are guaranteed the right to return their products. The customers can also save on shipping costs by informing Ebay that they prefer economy (lower) shipping rates (http://www.ebay.com/) Furthermore, Ebay includes a database of forum members. The members contribute their comments and recommendations on the Ebay forum. Many Ebay forum members criticize the services and products sold in the Ebay website. Other members praise the excellent products and services of the online Ebay sellers. Online visitors can create a long lasting line business relationship among the Ebay value chain. The Ebay value chain includes the website’s current and future Ebay customers and Ebay’s present and future suppliers. Consequently, the Ebay value chain can implement business model strategies that lower value chain inefficiencies. Lower value chain inefficiencies reduce Ebay marketing costs. The forum reduces redundancies in the Ebay marketing Channel. In fact, the worldwide supply chain management is pegged at $20 billion (Pride & Ferrell, 2010). In terms of feedback, there are two normal situations in the Ebay website. Some Ebay sellers immediately give their feedbacks on the customers’ payment capacity and other customer factors. On the other hand, some Ebay sellers only give their customer feedback after the Ebay customers gave their feedback on the quality of the sellers’ products and services. The reason is obvious. Once the sellers gave their favorable feedback on the Ebay buyers, the sellers cannot reverse their feedbacks to avenge a negative or unfavorable customer feedback. Negative feedbacks include stating that the Ebay sellers’ products are substandard (Weber, 2008). Revenues One of the benefits of Ebay marketing is to increase the sellers’ revenues. Online marketing beats physical store marketing. Online stores can sell their products to online customers. Online customers may come from California, Colorado, Texas, Washington D.C., New York, Alaska, Florida, or any community within the United States. The online Ebay customers can come from Japan, China, Malaysia, Saudi Arabia, Guatemala, France and Russia. On the other hand, physical store marketing normally works best by selling to the nearby community’s current and future customers. Online marketing significantly generates more revenues and online customer visits, when compared to physical store selling (Barringer & Ireland, 2012). 4.2 Napster – Failure Napster was founded by Shawn Fanning. Fanning was a 17 year old North Eastern University first year student. Fanning set up an internet business on June 1, 1999. The company engaged in allowing its registered members to freely download MP3 songs through the Napster website, using the MusicShare software program. The company’s peer to peer computer network allowed the Napster registered members to locate their chosen songs from the computers of other Napster members. Upon locating the song location, the Napster member can copy and store the copyrighted songs in their own computers. Example for clarity An example completes the above discussion. For example, Mr. Smith (a Napster member) has a popular Michael Jackson Song entitled Thriller. Mr. Jamison (another Napster member) can use the Napster website to locate the Thriller song on Mr. Smith’s computer. Next, Mr. Jamison copies the Thriller song from Mr. Smith’s computer and save the song in Mr. Jamison’s own computer. Ferrell and Hartline (2008) observed that the Napster membership reached more than 14,999 members within 364 days. Consequently, the schools had to block the Napster website because several students were downloading songs from the Napster website, using the University’s internet service. The music downloading reduced the Universities’ bandwidth’s speed. The United States court granted the music industry complainants request to stop Napster from continuing its illegal copyright infringement activities. The United States court’s District Judge Marilyn Patel ordered a stop to Napster’s illegal acts on July 26, 2000. One of the music artists, Metallica, filed a case in court for infringement on their songs. The Metallica drummer insisted that the free download of the Metallica songs prevented the Metallica members from receiving royalties for their songs (Ferrell & Hartline, 2008). Without the free Napster downloads, the avid Metallica fans and the fans of other music artists will be forced to buy the original CDs and original songs of the artists. Napster illegal marketing strategy. The Napster marketing strategy includes a community of value chain connections. Every Napster member agrees and engages in free distribution of copyrighted music. Each member stores a copy of the copied copyrighted songs, using the latest peer to peer file sharing technology (Strowel, 2009). Consequently, the Napster members connive and conspire with the Napster website owners to aid in the illegal copying and distributing of the copyrighted songs. Each Napster member is included in the Napster buddy list of song locations. Another feature of the Napster forum website is that each member can chat with one another (Unger, 2002). Infringement Case In response, the song copyright owners filed an infringement case against Napster. The music organization, Recording Industry Association of America or RIAA, initiated the filing of the copyright infringement case against Napster. The organization is composed of several music publishing entities. The entities include EMI, Warner Music, BMG and Universal Music (Unger, 2002). Napster failed because the company violated the United States copyright laws. In the case filed against Napster (17 U.S.C 106), the United States courts opined that Napster affirmed to aiding its customers download copyrighted songs for free. The United States court affirmed that Napster committed copyright infringement when the company allowed its customers to freely download copyrighted music for free, instead of paying royalties for the copyrighted songs. The court affirmed that Napster committed copyright infringement because the Napster customers were allowed to download complete songs from the Napster website for free. The United States court granted the complaints of the song publishers to stop Napster from pursuing its current marketing strategy of uploading, downloading, transmitting, and distributing copyrighted songs in its online Napster website. Napster allowed its website registered members to share songs in its peer to peer website. The United States courts required Napster to ask permission from the song copyright owners before distributing the copyrighted musical pieces. Napster illegally allowed its website registered members to download bought single complete copyrighted song and CDs of several copyrighted songs (Unger, 2002). Napster’s defense The Napster website’s defense included that they did not sell the songs. Instead, Napster allowed its registered members to freely download the copyrighted songs. Napster stated that the company is not engaged in commercial selling of the songs because the Napster customers do not pay for the downloaded songs. Legally, a United States court opined that direct economic is similar to commercial use. Napster was convicted of copyright infringement. Commercial use includes continuous repetitive illegal copying, distributing, download, and selling of copyrighted songs. The illegal marketing strategy of Napster prevented the copyright owners of the downloaded songs from earning their song royalties (Jennings, 2005). Audio Home Recording Act Napster’s business strategy is based on the Audio Home Recording Act. Napster informed the courts that the Act prevents any entity or individual from filing court against Napster. Napster insisted that the Act indicates that Napster did not engage in commercial selling of the songs. The songs were freely downloaded by the Napster members. The Napster customers use the Napster software to freely download songs from other Napster members’ computers, not from Napster’s website. However, the United States court (17 USC 1008) did not accept Napster argument. The United States court insisted that the computer does not qualify as music recording device under the Audio Home Recording act (Wolf, 2003). Further, analysing the two companies above, there are similarities between the two companies. Both www.Napster.com and www.Ebay.com are marketing online products. Members of the Napster community join Napster in order to freely download music from the computers of other Napster Community members. Similarly, current and future customers of Ebay can bid for their favorite songs. Ebay customers can receive their chosen songs, after winning the bid contest. The company website allows its members to bid for their chosen songs. The company allows the music publishers to sell their songs to the current and future customers of the Ebay website. Second, the two companies, Napster and Ebay, are engaged in online marketing activities. Napster caters to online music lovers. Similarly, Ebay caters to online music lover’s song needs. Napster and Ebay target online music-loving customer visits. Third, both www.Napster.com and www.Ebay.com focus on generating a huge membership base. To freely download a chosen song, the individual must freely register at the Napster website. Once a Napster member, the individual shares the songs lists in his computers. Likewise, the Napster member can freely access the songs saved in the other Napster members’ computers. Similarly, Ebay generates a huge database. The company contains a database of Ebay sellers. The sellers are individuals, small business owners, middle budget business entrepreneurs, big local corporations, and sellers located anywhere around the world. The two companies focus on increasing their membership database. The Napster community is composed of registered members. The members eagerly join in order to acquire the songs of their favorite artists. Some join to locate hard to find songs from the huge music database listed in the Napster website. There are differences between the two companies, www.Napster.com and www.Ebay.com. Napster focuses on illegal distribution of copyrighted music pieces. On the other hand, Ebay does not distribute copyrighted music for free. The Ebay members pay for the song deliveries. Second, Napster was forced to stop its illegal music download activities while Ebay was not forced to stop its legal music download activities. Consequently, affected music publishers filed a case against Napster for copyright infringement. The United States court decided to disallow Napster from continuing its part in the free distribution of copyrighted music by using the special music distribution software. On the other hand, there was no copyright infringement suit filed against Ebay. Ebay can continue to sell its songs in the Ebay website. Third, Napster only focuses on music downloads while Ebay offers different product choices. The Ebay core marketing strategy focuses supplying the diversity product needs by of the different customers. Ebay sells clothes, appliances, accessories, clothes, books, and other products. Ebay’s online success is grounded on the success of the Ebay buyers. In the same manner, Ebay’s success is based on the success of the Ebay sellers. DuMont Venture will definitely generate profits from helping Ebay generate customer base. 4.3 Comparison between Napster and Ebay Analysing the two companies above, there are similarities between the two companies. Both www.Napster.com and www.Ebay.com are marketing online products. Members of the Napster community join Napster in order to freely download music from the computers of other Napster Community members. Similarly, current and future customers of Ebay can bid for their favorite songs. Ebay customers who place the highest bids can get their preferred music CDs and DVDs. The company website allows its members to bid for their chosen songs. The company allows the music publishers to sell their songs to the current and future customers of the Ebay website. Second, the two companies, Napster and Ebay, are engaged in online marketing activities. Napster caters to online music lovers. Ebay caters to the online music lover’s song needs. Napster and Ebay target increasing the prospective and present online customer visits. Third, both www.Napster.com and www.Ebay.com focus on generating a huge membership base. To freely download a chosen song, the individual must freely register at the Napster website. Once a Napster member, the individual shares the songs lists in his computers. Likewise, the Napster member can freely access the songs saved in the other Napster members’ computers. Similarly, Ebay has a huge customer databases. Also, the company has a big database of Ebay sellers. The sellers are composed of globally located individuals, small business owners, middle budget business entrepreneurs, big local corporations and sellers. The two companies focus on increasing their membership database. The Napster online community and Ebay online are composed of registered members. The members eagerly join in order to acquire the songs of their favorite artists. Some join to locate hard to find songs from the huge music database listed in the Napster website and Ebay website. There are differences between the two companies, www.Napster.com and www.Ebay.com. Napster focuses on illegal distribution of copyrighted music pieces. On the other hand, Ebay does not distribute copyrighted music for free. The Ebay members pay for the songs. Second, Napster was forced to stop its illegal music download activities while Ebay was not forced to stop its legal music download activities. Affected music publishers filed a case against Napster for copyright infringement. The United States court decided to disallow Napster from continuing its part in the free distribution of copyrighted music. On the other hand, there was no copyright infringement suit filed against Ebay. Ebay can continue to sell its songs in the Ebay website. Third, Napster only focuses on music downloads while Ebay offers different product choices. The Ebay core marketing strategy focuses on filling the diverse product needs of the different customers. Ebay sells clothes, appliances, accessories, clothes, books, and other products. Ebay’s online success is grounded on the success of the Ebay buyers. In the same manner, Ebay’s success is based on the success of the Ebay sellers. DuMont Venture will definitely generate profits from helping Ebay increase online revenues. 5 Conclusion Summarizing the above discussion, venture capital focuses on improving the current revenue-generating activities of the venture capital investment partners. The DuMont Venture internship research encompassed some of the current research gaps. Research gap research focused on analyzing online core value marketing strategies. Research findings show a successful setting into motion of the classroom business strategy theories into the real work German business environment. Consequently, DuMont Venture training and business model research incorporates classroom theories such as marketing, management, production, and finance principles. DuMont Venture internship centered on the understanding the intricacies of investment opportunity analysis. Additionally, the DuMont Venture internship was beneficial. The internship includes providing customer-based management support. The training includes intermediary services training. The training includes analyzing the viability of investing in a new venture capital prerogative. The DuMont Venture’s capitalism training normally includes analyzing high risk investments. Similarly, the same DuMont Venture capitalism training incorporates both high potential growth company selections and potential profit-generating entities. Further, the business model is a plan or diagram of how the entity markets its diverse products and services. The business plan includes maximizing scarce entity resources. The business model shows the entities’ marketing strategies. The plan includes everything venture capital target does to accomplish its goals and objectives (Barringer & Ireland, 2012). The plan incorporates how the business entity maximizes its resources to achieve organizational goals. The plan also includes how the entity forms its viable business relationships with customers and entities. Lastly, the marketing strategy includes how the entity creates value for its products and services. There is no fixed business model that can easily help entities produce the same beneficial financial performance outcome. Further, product diversity, service diversity and diverse customer base can contribute to the venture capital entities’ achieving the prescribed goals and objectives. Normally, an entity’s strategic resources increase the entities revenues. Theoretically, each company’s unique best business model is one that fills the diverse needs and wants of the companies’ target markets. Furthermore, the business model in practice shows that some companies fail to meet organizational goals and objectives. Ebay is a successful online business venture. On the other hand, Napster’s illegal copyright infringement activities caused the downfall of Napster. Napster puts up an online environment to allow its members to freely download copyrighted songs. On the other hand, Ebay delivers the music CDs and DVDS to the highest bidder of each song being auctioned on Ebay. Also, there are similarities between www.Napster .com and www.Ebay.com. Both companies similarly engage in online marketing. Both companies similarly specialize in song distribution. Both companies generate a membership database. There are differences between Napster and Ebay. Napster focuses on illegal distribution of copyrighted songs. On the other hand, Ebay does not distribute free copyrighted songs. Ebay members pay for the purchased musical DVDs and CDs. Napster only focuses on Mp3 songs while Ebay members buy Musical DVDs and CDs as well as other products. Other products include accessories, cameras, books, tables and clothes. Both the business model theories and DuMont Venture training show the importance of online core value marketing strategy. Marketing strategy enhancement increases customer visits. Evidently, both DuMont Venture training and business model research effectively hone my application of classroom theories to the real world by incorporating excellent core value analysis to the right business model. DuMont Venture training enhanced my analysis of investment opportunities. References: Barringer, B., Ireland, D. (2012). Entrepreneurship: Successfully launching new Venture. New York: Prentice Hall. Blacharski, D. (2007). Ebay's Secrets Revealed: Advertising, Marketing, and Promoting. New York: Atlantic Press. Black, G. (2009). Introduction to Accounting and Finance. New York: Prentice Hall. Brealey, R. (2011). 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