Got a tricky question? Receive an answer from students like you! Try us!

Marketing Management Case Analysis Metabical - Coursework Example

Only on StudentShare
High school
Author : alvera10
Coursework
Finance & Accounting
Pages 13 (3263 words)

Summary

METABICAL: MARKETING PLAN Marketing Strategy Insert your Name [Insert your Company] Metabical: Strategy Plan This paper presents marketing and communication strategy for launching Metabical, a drug for weight-loss in the United States Market. The plan consists of a Situational Analysis in which the internal and external business environment is discussed in detail…

Extract of sample
Marketing Management Case Analysis Metabical

Prior to putting together the dynamics of the marketing plan, all the alternatives of positioning and setting up the USP of the brand will be discussed in detail and analyzed and the best alternative will be selected around which, the marketing plan will be created. The marketing plan would include the Marketing Objective, target market analysis and demand forecast, and the communication plan (the Marketing Mix: 4 P’s) will be set for Metabical. Keeping the external and internal factors in mind, a Contingency Plan will be set which will include all the possible hindrances and unforeseen events which the business could face. The end of the report will have control and procedures which will explain how the marketing activities will be monitored and measured. Situational Analysis Internal Analysis: Metabical has Food and Drug Administration’s approval as being an effective weight-loss drug amongst its competitors. It is claimed by the company’s Chief Marketing Officer Bernard Long that Metabical is a new and improved version of all the other drugs for weight-loss in the market with dramatically reduced side effects. ...
Download paper

Related Essays

Case Analysis Part II
In the case of Paschal v. Rite Aid Pharmacy, Inc. (1985) it was held that a business invitee is entitled to "a duty of ordinary care in maintaining the premises in a reasonably safe condition so that its customers are not unnecessarily and unreasonably exposed to danger"2 from the owner. This means that an owner is obliged “to keep the premises free from dangers not discernible by a reasonably prudent person and to warn invitees of concealed dangers of which the owner knows or should know”3. Therefore, I strongly believe that the drugstore owed its visitors, including Booker, a duty of…
5 pages (1255 words)
Marketing analysis and forcasting
The data available is of Hughes Travel PLC monthly travel data collected over the span of January 1986 – December 2010. It consists of two variables, namely: number of overseas visitors travelling to the UK and the number of UK residents travelling abroad. The time interval of data collection for both the variables is a month. As both the variable data is independent of each other, hence, we have two univariate time series. The data does not depict a particular trend. Analysis of UK Residents Time Series Figure 1 of appendix A shows the month wise distribution of UK residents travelling…
6 pages (1506 words)
Case Analysis: Sutter Health
Most of the people, even if uninsured, are working and therefore, can be expected to have resources to spend on healthcare (Souza, & McCarty, 2007, p.1). Sarah Krevans, the President of Sutter Health Sacramento Sierra Region, has won the title "2011 Woman of the Year" by Women Health Care Executives, and she continues to perform through her guidance on delivery of health care to the needs and demands of the patients. The health care, under her guidance, has made much advancement, which is appreciable to a great extent (Anon., June 2011). The affiliated medical groups under Sutter Health got…
8 pages (2008 words)
Financial analysis case report
Table 1 Dupont Dupont Result 2011 2010 2009 Lowe 0.11 0.09 0.12 Home Depot 0.18 0.14 0.13 John Guerard (37) emphasized the Dupont formula is a useful tool for making financial decisions. making. Based on the Dupont data above, it is highly recommended that the company should increase the number of stores selling the company’s products and services. The company should focus on selling more quality products and offering more quality services to the clients. The company should also engage in research and development to discover new products. The company should also improve the quality of the…
4 pages (1004 words)
Financial Reporting Case analysis
The Generally Accepted Accounting Principles (GAAP) also play a major role in the solving of the issues at hand (Epstein and Nach 77). The case involving Philadelphia Communications Inc. first of all presents the issue of disclosures before, during and after an Initial Public Offer. Since Philly had just recently completed an IPO, the SEC, FASB and IFRS requirements require certain disclosures concerning this process. Another issue arising out of Philly’s case is the testing and verification of receivables to the company. These too require certain considerations under the SEC, FASB and IFRS…
4 pages (1004 words)
Case Study Financial & Management Accounting: Financial and trend analysis and industry comparisons
This reveals that the company has been able to increase its profit during the financial gloom, which is a positive sign for investors. However, in the balance sheet it can be seen that the cash balance has reduced to $30,000 in 2012 from $40,000 in 2011. The current assets are more in comparison to current liabilities, which proves that the company has enough working capital to manage its operational functions. The number of shares in 2012 has increased to 38,000, which indicates a further issue of 8000 shares, as there were 30,000 shares in the previous years. The earnings per share have also…
4 pages (1004 words)
WAG case analysis
Financial Analysis of the Wag’s Judgments and Method of Calculating Net Income According to Canadian accounting standards for private enterprises (ASPE), WAG’s financial judgments and methods used have resulted to overstatement and understatement of net income in various ways. First, the method of calculating and awarding dividends and salaries has resulted in the understatement of net income. In Wiki Art Gallery (WAG) dividends are shared on 50 per cent basis on monthly basis and this was paid up to $400 until April 2012. The amount of dividend paid out to shareholders determines…
5 pages (1255 words)