The matrix organization will use the teams of employees to accomplish the set work and take advantage of the strengths and make up for the weaknesses of functional and decentralized forms as we are providing more than one product and service. A strong or project matrix will be adopted where a project manager will be responsible for a particular product. Functional managers will provide technical expertise and assign resources as needed. The format used in the organization will ensure successful implementation of the organization’s purpose and function. The organization will be led by a Chief Executive Officer and will have seventy five employees. Under the executive officer will be the various departmental heads. The organization will have six major departments which include; Product Management, Information and Communications Technology, Research and Development, Sales and Marketing, Finance and Human Resources. Under product management each product and service will have a line manager and staff under him or her who will be in charge of all operations of the product from its development to the distribution to the customer. Each product or service will be handled as an independent item but may be combined for promotional purposes. The chief executive officer will oversee the overall implementation of the organizations goals and objectives. The chief product management will ensure that all products and services are developed to the satisfactory of the customer. The chief information and communications technology will handle the needs of the company as well as work in liaison with research and development department and product management in coming up with new products or improving existing ones. The chief research and development will ensure continued innovation of products and services and enhancement of existing products. Chief sales and marketing will be responsible for the marketing of the products and achievement of sales targets set. The chief finance officer will be in charge of the organizations budget; revenue, costs and expenses while the chief human resources will be in charge of the personnel or work force. Organizational Structure CCC Marketing Strategies for success Strategy is the direction and scope of an organization over the long-term (Johnson & Scholes 17). The company’s strategic plan will help determine where the organization is going over the next five years. A goals-based planning will be undertaken and will focus on the organization’s mission, vision, values and goals and will be adopted by all departments to ensure success of the organization. Strategic planning will be conducted at least once a year to facilitate setting of goals in the coming year. Factors that will be considered in the strategies for success are the products, price, place, promotion, people, process and physical evidence. Products and Services The company is offering a wide range of products and services which include satellite dish and broadband set up for home and business, IP phone set up, Pdq (credit card machine), satellite television and satellite networking. The products are functional as need for internet use is paramount and on the increase both from home and office. Cable television is also in high demand. Support after installations will be offered for the client and warranty for the equipment will also be given. Price and Place The products and serv
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2 pages (500 words)Coursework
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