The solutions to protect the electronic devices of the users from any potential harmful Electromagnetic Interference (EMI) and also safeguard from the heat that is generated during the operation of the device (Laird, 2014a; Laird, 2014d).
The company leads in developing, designing and delivering innovative technologies that ensure organizations, applications, and people to stay connected effectively. Laird owns two divisions: Wireless Systems and Performance Materials. The products of Performance Material are distributed to wide markets that include Information Technology and telecom, smartphones, transportation and medical (Laird, 2014c).
In this report, the international operation of the company along with competitiveness is examined by performing market and financial analysis. However, the risk associated with the company operations are also studied in order to understand the manner it combats against exchange rate, country, and political risks.
The following figure highlights the financial performance of the two main divisions of Laird Plc. The financial performance is evaluated based on the revenue of the divisions over the period 2010- 2013.
From the figure, it can be stated that the majority of the revenue during the four years in Laird Plc is generated from Performance Materials. This division accounts for more than half of total revenue that is incurred by the group as a whole. It is observed that the revenue from Performance material division has increased over the years due to the increase in demand for thermal management solutions, shielding materials for electromagnetic interference (EMI) and signal integrity products (SIP) (Laird, 2014c). Despite the growing revenue, the company is encountering challenge because of the highly integrated circuits related to thinner and smaller devices, which are becoming more innovative so as to protect the package devices (Laird, 2014c).