The Beverages Industry and Leisure Industry in the UK - Essay Example

3.1 Chosen companies in the beverage manufacturing
Diageo, Britvic, and SABMiller are the main companies that are chosen from the beverage industry. These three firms contribute highly to the beverage sector and are therefore considered suitable for inclusion in the current paper. Also, these firms manufacture different beverage products from each other, thereby facilitating greater scope of analysis.
Diageo plc
Diageo Plc is a British multinational company whose headquarters are located in London. It is one of the leading firms in the alcohol beverages sector. Diageo Plc is the world’s largest producer of spirits, wines, and beers. The brands of the company include Johnnie Walker, Smirnoff, Windsor and Bushmills, Crown Royal, and Ketel One vodka amongst many others. The products of the company are sold in more than 180 nations around the world. Continuous investments are one of the essential strategies of the company. The company’s management believes in the concept that continuous investment in new product development is essential for achieving success in the beverage industry. Investing in innovation and developing partnerships that add value to the entity are the primary motives of the organization. Diageo Plc is listed in both the New York and London stock exchanges.
Britvic plc
Britvic plc is the second largest supplier soft drinks manufacturing company in the U.K. it is also the largest manufacturer of still soft drinks in the U.K market. The majority of the business of the company is concentrated in the U.K, Ireland, and France. The company exports its products to more than 50 nations of the world. Some of the famous brands of the company are Robinsons, Tango, and Teisseire amongst many others. Apart from its products, Britvic also manufactures and sells products of PepsiCo such as 7Up and Mountain Dew. Britvic in recent times has also been successful in expanding its activities into the U.S through franchising, licensing, and export. Organic growth and international expansion are the main strategic policies of the company. The company is listed on the London Stock exchange.
SABMiller plc
SABMiller is a multinational South African brewing and beverages company. The headquarters of the company is located in London. After Anheuser-Busch, SABMiller is the largest brewer in terms of revenue. The company is also engaged in bottling Coca-Cola products. The company operates in more than 80 nations of the world. The company operates in both emerging and developed markets of the world. Peroni Nastro Azzurro and Fosters are some famous brands of the company. The company possesses a primary listing on the London Stock Exchange and a secondary listing on the Johannesburg Stock Exchange.
3.2 Chosen companies in restaurants and bars
Mitchells & Butlers, J D Wetherspoon, and Green King are famous restaurant and bar companies operating in the U.K market. These three companies were selected mainly due to their wide presence and greater contribution to the market of restaurants and bars in the U.K.
Mitchells & Butlers plc
Mitchells & Butlers plc has around 1600 managed restaurants, pubs, and bars in the U.K. The headquarters of the company is located in Birmingham. Some of the famous branded restaurants and bars of the company include Miller & Carter, Harvester, and Nicholson. Delivering efficient services, high-quality food, and value-for-money experience are the prime motives of the company. Mitchells & Butlers plc is one of the largest firms in the restaurant and bars industry with almost three percent market share. The company’s prime success strategy is to understand the needs of the consumers and accordingly develop different food and market-related strategies. Maximizing revenues by focusing on the most attractive market segments is one of the prime motives of the company.

The company is also seen to operate in the famous chains of Lloyds No. 1 and Wetherspoon Hotels. The company’s services are much cheaper than other firms operating in the same line. This attracts many customers. Cask ale beer is also another important specialty of the company. The pubs of J D Wetherspoon are open for longer durations than most of the other pubs in the U.K. Read More