The first one being sales volume growth, structural changes, positive price/mix approximated at 3 percent and most important acquisition of the Great Plains Coca-Cola Bottling Company (“The Coca-Cola Company”, 2012). North American segment is a very sensitive market taking into consideration that the consumers have become highly health conscious owing to the escalating cases of obesity and other lifestyle diseases associated with high sugar and calories diet and beverages. This claim can be justified that “still beverages” recorded a 7 percent volume gain in North America segment while traditional sodas volume was flat as from the previous year (Choi Ap, 2012). This means that most Americans have found a new and better taste in less sugary beverages such as Powerade sports drinks and Fuze teas. North America is an important growth segment for Coca Cola Company and this explain the reasons why the company has become more innovative to find better ratio and alternatives to consumers who are health conscious (“Emerging markets”, 2012). For instance, Coca Cola Company came up with a mini-cans targeting consumers watching their diet. Coke Zero is another example of an initiative by the company to tap into the highly health sensitive north America segment as the drink stands out to the best alternative to traditional soda brands provided by the company. It is noteworthy that Coke Zero recorded a 9 percent volume gain in the North America segment. 2. The drivers of profitability Notable drivers for profitability during the third quarter were the global volume gain in developed and emerging market. According to Ziobro (2012), the coca cola company recorded volume boom in almost all its segments with significant volume growth in emerging markets such as India and Thailand. The company recorded a global volume gain of 4 percent in its third quarter earnings(Zacks Equity Research, 2012). Similar characteristics marked by growth in sales volume was evident in geographical operating segments considering that the developed and the emerging markets recorded a 2 percent and 7 percent growth respectively. Data from each geographical operating segment were as follows; Eurasia and Africa Group +11%, Europe Group +1, Latin America Group +5, North America Group +2, and finally Pacific Group +3 (“The Coca-Cola Company”, 2012). It is believed that the strong volume growth in different markets segments will play an important role in boosting coca cola company earnings in future despite the growing competition from key competitors such as PepsiCo. 3. Earnings per Share results Coca Cola Company reported $0.50 Earnings Per Share (EPS) in its third quarter report while the Earnings Per Share (EPS) of the previous financial year was $0.48 which demonstrates a growth in EPS though the company claims that it met the analyst expectation of$0.51 (Zacks Equity Research, 2012). The comparable EPS for the current third quarter was $0.51 meaning that it fell short by $0.01. The increase in EPS in the current financial year (third quarter) is attributable to increase
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