The first one being sales volume growth, structural changes, positive price/mix approximated at 3 percent and most important acquisition of the Great Plains Coca-Cola Bottling Company (“The Coca-Cola Company”, 2012). North American segment is a very sensitive market taking into consideration that the consumers have become highly health conscious owing to the escalating cases of obesity and other lifestyle diseases associated with high sugar and calories diet and beverages. This claim can be justified that “still beverages” recorded a 7 percent volume gain in North America segment while traditional sodas volume was flat as from the previous year (Choi Ap, 2012). This means that most Americans have found a new and better taste in less sugary beverages such as Powerade sports drinks and Fuze teas. North America is an important growth segment for Coca Cola Company and this explain the reasons why the company has become more innovative to find better ratio and alternatives to consumers who are health conscious (“Emerging markets”, 2012). For instance, Coca Cola Company came up with a mini-cans targeting consumers watching their diet. Coke Zero is another example of an initiative by the company to tap into the highly health sensitive north America segment as the drink stands out to the best alternative to traditional soda brands provided by the company. It is noteworthy that Coke Zero recorded a 9 percent volume gain in the North America segment. 2. The drivers of profitability Notable drivers for profitability during the third quarter were the global volume gain in developed and emerging market. According to Ziobro (2012), the coca cola company recorded volume boom in almost all its segments with significant volume growth in emerging markets such as India and Thailand. The company recorded a global volume gain of 4 percent in its third quarter earnings(Zacks Equity Research, 2012). Similar characteristics marked by growth in sales volume was evident in geographical operating segments considering that the developed and the emerging markets recorded a 2 percent and 7 percent growth respectively. Data from each geographical operating segment were as follows; Eurasia and Africa Group +11%, Europe Group +1, Latin America Group +5, North America Group +2, and finally Pacific Group +3 (“The Coca-Cola Company”, 2012). It is believed that the strong volume growth in different markets segments will play an important role in boosting coca cola company earnings in future despite the growing competition from key competitors such as PepsiCo. 3. Earnings per Share results Coca Cola Company reported $0.50 Earnings Per Share (EPS) in its third quarter report while the Earnings Per Share (EPS) of the previous financial year was $0.48 which demonstrates a growth in EPS though the company claims that it met the analyst expectation of$0.51 (Zacks Equity Research, 2012). The comparable EPS for the current third quarter was $0.51 meaning that it fell short by $0.01. The increase in EPS in the current financial year (third quarter) is attributable to increase
Coca-Cola Co.'s (KO) third-quarter report Instructor Date 1. North American market for The Coca-Cola Company The Atlanta-based world's biggest beverage maker is still optimistic of future better result in its flagship North American market. According to Choi Ap (2012), there is no doubt that North America is still an important target market for Coca-Cola despite the widely touted criticism against beverage makers in this region over the increased rate of obesity which is attributed to increased consumption of sugary drinks…
The beverage was initially offered in Atlanta in Jacob’s Pharmacy just for five mere cents a glass to provide a soda feature beverage. The specific “Coca-Cola” brand was initially proposed simply by Pemberton’s companion and bookkeeper, Frank M. Robinson.
According to Chen (2011), performance management is a procedure or a method by which personnel and managers agree on the goals, responsibilities, and the means of attaining organizational success. Besides, it is a process of driving the organizational workforce to attain excellent performance and strengthening the practical management practices within the organization.
Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.
The company is listed on the New York Stock Exchange, and stands as one of the largest beverage manufacturers in the world, producing and selling a number of branded drinks. The extensive distribution services of the company have the potential to serve 200 countries.
Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products and their various marketing strategies, they have been strategically gaining competitive edge and strong local market presence.
A lot of their marketing campaigns in the past are related with sports, many of which were individual sports. They had promotions that showed men living on the edge and doing risky stunts. This is certainly creating special images of their products in comparison to Coca-Cola.
In current paper the Coca Cola’s marketing strategy is compared with the views of the literature regarding the particular issue. The presentation of the corporate strategies involved in the particular marketing plan is made mainly in the research section while the analysis of the relevant results is based on the views of the literature as they are presented in the beginning of the paper.
licies to increase investment, encourage economic responsiveness and improve the technological and transport infrastructure along with the energy sector and the labor market have all contributed to Spain’s increased economic efficiency. Like for example, foreign investors are
The Coca-Cola Company financial statements are useful in determining how some of the revenues generated by the company should be applied, for the benefit of the company. One of these ways in which the revenues generated by the Coca-Cola Company should be used is to increase the percentage of the common stock repurchased by the company.
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