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Retail Marketing. Presentation (finance part)
Finance & Accounting
Pages 3 (753 words)
Name: Institution: Professor: Date: Comparison between Whole Foods and Krogar Co. 1. SALES GROWTH It is quite evident that the performance of Whole Foods is better in terms of the sales growth. For example, in 2010, the sales growth for Whole Food was 10% while that of Kroger Co was 0.8% (Whole Foods Market Inc 31).
The total sales growth percentage of Whole Foods was high in 2012 with a percentage of 13.6% which is higher than that of Kroger Co which was 6.6% at that period. Kroger Co had a total sales percentage growth of 0.8% in 2011 while Whole Foods had a percentage of 10.9% which indicated that Whole Foods performed better than Kroger Co. The growth in sales is an indication of a better performance and growth of a company. In this case, therefore, Whole Foods seems to have the highest growth rate and a better performance than Kroger Co. 2. GROSS PROFIT MARGIN The gross profit margin for Whole Food is higher than that of Kroger and this can be attributed to its high operating efficiencies and low salaries, general, and administrative expenses which are lower than those of Kroger Co. The salaries, general and administrative expenses are higher than those of Whole Foods, and this is one reason as to why the gross margin of Whole Foods is higher than Kroger Co. for the period under discussion. The gross profit margin for Whole Food increased from 1.7% in 2009 to 12.2% in 2010 and then reduced to 11.3% in 2011 after which it increased to 14.9% in 2012. The gross profit margin for Kroger Co. increased from 1% in 2010 to 8.2% in 2012. ...
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