ANALYSIS OF ADVERTISEMENT FEATURING WOMEN - Assignment Example

? ANALYSIS OF ADVERTISEMENT FEATURING WOMEN Black Velvet Canadian Whiskey Advert The Black Velvet Canadian Whiskey advertisement in the ebay website intends to capture all the audience that drink alcohol. This is because the advert mainly focuses to defining and illustrating the goodness of Black Velvet Canadian Whiskey. Moreover, the purpose of advert on the ebay website is to let the audience comprehend of the great offer in the reduction of the price of the Black Velvet Whiskey. The advert on ebay is enhancing the buying of Black Velvet Canadian Whiskey even beyond the boundaries of Canada at a cheaper price than the usual normal rates. The advert looks appealing to the intended audience by inclusion of a beautiful woman in the advertisement to enhance the description picture in the mind of the audiences and entice the audience to buy the Black Velvet Whiskey The woman in the Black Velvet Canadian Whiskey in ebay website body is position to lie on a smooth Black velvet surface. Moreover, the woman is looking at the screen since the message is mainly to the audience to enhance the magnitude of the advertisement to the audience. The woman in the advert is wearing a beautiful black dress that resembles the velvet surface and the black dress is bear at the back. Moreover, the black accessories on the hand and ears add on the message of the advert, which is to simplify and make more people purchase the Black Velvet Whiskey. Therefore, Black Velvet Whiskey is one of the adverts that depict women as pure objects. In this advert, the woman is used to attract men’s attention to buy the Black Velvet Canadian Whiskey. The intention of the advert is to use the woman’s sexuality to sell the product. Indeed, naked women have often accompanied millions of adverts selling similar products. The half-naked woman in this advert can only be associated with alcohol and therefore strips women of their natural identity as women in the society. Car parts advert on Just a Car Guy The advert on automotive parts of a car targets mainly men audiences. This is because the advertisement about the car advert shows a man driving the car and indicates on the title, “Just a Car Guy” emphasize on man liking for cars. The advert is trying to sell the different automotive parts found in car. Therefore, the purpose of the advert is for the company to get more men to buy their car parts. The advert becomes appealing to male audiences through using naked women in displaying the different parts in an automotive to attract more men to the company’s product. In the advert women have different postures where some are nakedly sitting on the car, others beside the automotive parts of the car while others lying on the ground. Some of the women are wearing undergarments that include bra and bikini while others covering a portion of their body with wool. Moreover, looking at the men featured in advert, all of them are fully dressed. Therefore, the advert use women sexuality to entice men into buying the car parts from the company hence, portraying women as just objects that only deserve to look at by men. Since, the purpose of the advert is to woo men in buying car automotive products, women posing naked in advert undermine the value of women in the society. Thus, the advert weakens the ability of women to be their own subject because their sexuality could only be used to the advantage of the automotive company. Hence, considering men in advert are not posing naked, this only mean women the advert relates women to pure objects, stripping off women their respects. Winter Fashion Collection Advert The H&M website featured women in advertising the women clothes, which are in fashion. The intended audiences in advertisement are women who are keen on the changing fashion trends. This is because the advertisements have different types of women trendy clothes such as jackets, trousers, tops, and scarfs. Moreover, the advertisement is trying to sell fashion trend clothes needed by women during winter clothes. The advertisement involve women model who has put on the garments and pose for a photo in different types of postures. Therefore, the different types of posture in each of the winter garment are what make the adverts more appealing to other women. This is because study mainly postulates most that are keen on world trendy fashion are outgoing and will do everything possible to get the newest designer clothes in the market. In the H&M website, the women bodies’ positions are in different stylistic and sensual manner to bring enhance and emphasize on the clothes advertised. In the advert, the women are not necessarily looking at anything specific and notably, each photo has a distinct posture. Moreover, the addition of accessories and make up in the photos enhance the selling power of the advert in fashion world Considering the advert seeks to attract fellow women into buying fashionable clothes, it does not depict women as objects at all. In contrast, it cements the identity of women and seems to empower women by encouraging them to live a fashionable life. Compared to adverts that use women to sell other items, this advert seeks to solidify the identity of women in the society. Indeed, fashionable women are confident and able to command their roles in the society. Conclusion Most adverts featuring women especially skinny women are more appealing to the eyes of the audience. Moreover, many companies now use women sexuality where women have to pose naked in the advert hence, undermining the values and identity of women in the society today. For instance, the car parts advert and the advert on Black Velvet Whiskey used women sexual orientation and at the end of the advert portraying women as only objects to look at. For that reasons, the adverts undermines women ability to be their own subject that deserve respects in the society. However, there are few adverts that strengthen women identity in the society such as the advert on winter fashion collection. Such types of adverts give women ability to be their own subject and do not portray women as pure objects of display. Therefore, the increasing adverts that strip off women identity may end up serving the purpose but the society end up overlooking and despising the morality of women. Additionally, the society is losing respect on women identity, sexuality, and roles because of the increasing numbers of adverts featuring naked women. References (2009). When Automotive Parts Advertising Used Sex to Sell Car Parts... Naked Women Sell Clutches? Really? Just a Car Guy. Retrieved http://justacarguy.blogspot.com/2009/07/when-automotive-parts-advertising-used.html (2013). Black Velvet Whiskey 1772 Print ad/ Magazine Advertisement, Whiskey. ebay. Retrieved http://www.ebay.com/itm/Black-Velvet-Canadian-Whisky-1972-print-ad-magazine-advertisement-whiskey-/121183228008. (2013). Winter Fashion Collection. H&M. Retrieved http://www.hm.com/ca/winter-fashion#path=1.1.1&transition=10&duration=500 Read More