Barbie as devil:deconstructing an american cultural icon - Essay Example

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Barbie as devil:deconstructing an american cultural icon

Barbie is an icon of American culture, a touchstone with whom every woman relates. Whether her feelings are positive or negative, practically every American girl owned a Barbie if she was born after 1950. Created in the 1950s, Barbie typified the stereotyped image of the ideal woman. Even in the 1950s, she was at least a decade behind what the “true American woman” was living. Part of the love/hate relationship American women have with Barbie is that she flawlessly pursues the American dream of happiness is material wealth, all the while “perfectly” formed and always ready for a good time.Barbie has been the role model for millions of American girls. Mary Frances Rogers quotes John Greenwald in her work, Barbie Culture, that “99 per cent of all girls in the United States have at least one Barbie” (Rogers, 1999, p. 13). Unfortunately, most women believe that Barbie teaches the wrong values. Barbie’s desire for high dollar merchandise, Barbie’s hedonistic pursuit of leisure activities, Barbie’s stereotypical career choices, and Barbie’s “popularity” image all strive to teach a young girl that popularity and good looks, the “right” clothes and accessories, are all the measure of a successful woman (Nachbar, 1992, p. 212). There was so much public outcry in the 1960s and 1970s about the Barbie values that in the 1980s Mattel Corporation undertook a major campaign to update Barbie’s look and focus. ...
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Summary

Barbie is an icon of American culture, a touchstone with whom every woman relates. Whether her feelings are positive or negative, practically every American girl owned a Barbie if she was born after 1950…
Author : vandervortjeff

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