Essentials of Health Behavior, Social, and Behavioral Theory in Public Health - Essay Example

Community interventions include programs such as reducing the number of smokers in the community. Intervention processes include community mobilization through channels such as public education and mass media campaigns (Edberg 93-94). Interventions in the community target individuals or a group that is at risk. The changes may be great but affect a small subset of the community that is often at risk as compared to that affected by community intervention. Intervention in the community program may include those of people with HIV. The programs involve processes such as the development of role models and the distribution of role model stories (Edberg 95-95).

5. An intervention can be kept going by developing the intervention program based on the understanding of aspects such as the nature and shape of the health problem in the group or community. Additionally, the intervention should be extremely inclusive of the target community, relevant to the community, making use of language and material that is relevant to the community involved. Additionally, scheduling should be done appropriately to ensure that members of the target population participate in the program (Edberg 98-99).

Sustainability refers to connecting the program with the community so that the community is able to run the program even after the external funding is finished. This could be by enabling them to link with other sources of funding or by increasing the capacity of the community to carry on the program (Edberg 99).

Chapter 9

3. Some of the political issues likely to affect the implementation of school-based health promotion programs include objections from the school board that might be unwilling to approve the program. It might be challenging to convince the school authority to consider such a program as a priority due to the great demands the school needs to meet. Another challenge would be convincing other school personnel to participate in the program (Edberg 104).
4. The connection between the school and the communities that might affect the type of program (and theory) selected includes the level of community involvement in the running of the school, level of poverty, and the nutrition status of the families in the community. Other connection includes the existence of barriers to education, which may be financial, language, or resources (Edberg 105). Some of the connections between workplaces and the communities that might affect the type of program (and theory) selected include the local economy, the cost of health insurance, globalism, and competition which affect the wages of employees (Edberg 107).

Chapter 10

4. Formative research help in the selection and use of theory for communication campaign since it enables the collection of information regarding the participants. The theoretical information collected helps in the identification of communication channels, the applicable message, the themes to focus on, and the kind of spokesperson to involve in the campaign. By understanding the kind of audience, you are dealing with and their level of knowledge on the health issue, you can plan on the appropriate presentation methodology or the theories to refer to during the campaigns (Edberg 117).
5. Diffusion innovations theory involves changing the public norms resulting in a change in behaviors among a particular group. In the case of Obesity-related communications campaign case, exercise (as a behavior) would be diffused among adults and youth by making use of social networks to change the behaviors of the groups. By making use of social networks, you can disseminate images as well as social models of behavior through different channels (Edberg 120).