Aging Baby Boomers as a Major Marketers' Focus - Essay Example

Most importantly, they are tech-savvy and greatly aware of their health and fitness. Medicare is not able to handle the increased cost and therefore, they represent huge potential for marketers within the healthcare industry and healthcare service providers.

Baby boomers have a longer life expectancy which offers opportunities for the health sector. They are looking for ways and means to incorporate their needs and requirements. Around 60% of people above the age of 60 years are inflicted with at least one chronic disease which rises with age. The health industry is anxious to exploit the opportunity to evolve new products for long-term care, annuities, healthcare savings, etc. to facilitate good health in their old age.

Healthcare cooperatives and luxury retirement homes have increasingly become popular amongst the boomers. Most importantly, boomers are active and empowered and therefore expect products that are not only useful but also have qualities that would help them to maintain quality of life. Thus, they offer not only challenges but also huge opportunities for healthcare marketers.