An Evaluation Plan and Indicators - Report Example

Evaluation Plan Name: Grade Course: Tutor’s Name: Date: Program Proposal and Evaluation Plan Evaluation plan and Indicators The paper is an evaluation plan for the proposed intervention program to promote healthy eating for the prevention of childhood obesity in the local government area of Salisbury, in outer metropolitan Adelaide. In order to describe the process and the impact evaluation for the intervention a table format will be used. Objectives Strategies Impact Indicators Process Indicators Data collection methods & tools Goal 1: To improve knowledge access to—and consumption of—fresh, healthy and affordable foods Objective: To increase access to—and consumption of—fresh, healthy and affordable foods by 50% 1. Ensure that locals have easy access to healthy foods at grocery stores and supermarkets. 2. Enhance the availability and identification of healthy foods in restaurants. 3. Encourage the provision of fruits and vegetables in different settings (such as mobile markets). 4. Ensure that programs run by public and private entities (such as school-lunch programs and day cares) adopt and implement policies that support healthy eating by doing away with unhealthy foods that are high calories. Knowledge about healthy eating – fat, salt, sugar, fibre Understanding of ingredients, Nutrition Information Panels, use-by-date, nutrition and health claims Confidence to use labels correctly to make healthier choices Intention to use labels in food purchases and increase access as well as availability of fruits and vegetable in supermarkets, mother breastfeeding their children for a period of at least 6 month as recommended and reduced number of fast food in the menu of day cares, restaurants as well as school lunch programs and increase number of supermarkets that sale fruits and vegetables Ensure that primary purchasers can easily access vegetables and fruits from supermarkets and grocery stores. Supermarket and grocery tour, facilitators' expertise and knowledge and increased number of supermarkets that sale fruits and vegetables. Enrolment information – primary Purchaser. Survey Satisfaction and personal interviews with both parents and children. Audit foods sold in club and restaurants offered in school and day care centres. Goal 2: To increase awareness among children and the community in the benefits associated with eating healthy foods in order to curb childhood obesity. Objective: To increase awareness among children and the community in the benefits associated with eating healthy foods in order to curb childhood obesity by 50% 1. Promote media/social marketing campaigns about healthy eating and the prevention of childhood obesity. 2. Encourage schools to have a well-detailed curriculum that covers issues related to childhood obesity The number of times advertisement related to healthy eating are aired increased both in television, radio and print form resulting to a young population that are aware of the benefits linked with eating healthy foods, young people are taught healthy eating in schools Increased number of media and social marketing concerning healthy eating targeting the young, school curriculum that incorporate materials that will help children learn about obesity. Baseline and post- Program survey on knowledge, skills and behavior in regards to eating healthy foods made of fruits and vegetables, and focus group discussions, evaluating school curriculum and personal in-depth interviews with school administrators Goal 3: To encourage physical activities. Objective: To encourage physical activities 1. Encourage bike riding, walking to school and going to recreational facilities. 2. Promote recreational physical activities. 3. Promote policies that help families participate in physical activities that can be done regularly. 4. Help families reduce the time they spend being inactive, including watching television and playing computer games. 5. Campaigns should be carried out to educate both parents and children on the health benefits of physical activities. Increase in number of students walking and biking to schools by the end of FY2013 Reported increase in use of parks and recreation facilities and playgrounds Policy document aimed at encouraging families to regularly engage in physical activities. Decrease in time spent watching television, playing sedentary video games and using the computer for non-productive activities among children and youth. Knowledge about the benefits of engaging in physical activities. Increased bike riding and walking to school as well as recreational facilities, monitoring and surveillance of recreational physical activities by the youths and children, Increase collaboration and participation from primary stakeholders in developing policies that encourage families to engage in physical activities, monitoring and surveillance of the time families especially the young spend in inactivity such as watching TV, playing video games, over 95% of the children and parents in Salisbury are enlighten on the health advantages associated with physical activities and Increase in number of families reporting daily physical activities and decreased weight and health problems as stated by partner healthcare providers and facilities. In-depth interviews with the young people going to school, Baseline and post- Program survey on knowledge, understanding and intention to change behavior. Evaluation Methods This section describes methods used for impact and process evaluation for Objective 2: To increase awareness among children and the community in the benefits associated with eating healthy foods in order to curb childhood obesity by 50% and strategy 2 encouraging schools to have a well-detailed curriculum that covers issues related to childhood obesity. In-depth interviews will be used to collect data. From literature in-depth interview is a systematic approach in which an interviewer talks and listens to people characterized with discussions aimed at uncovering how the target person or participants behave, feel or make decisions concerning a given topic. Usually in-depth interview is a one-on one discussion or conducted in person lasting in most cases between 25 minutes and 60 minutes. Principles from all schools in Salisbury will be randomly selected to be included in the sample. Similarly children will be selected randomly from these schools. This sampling strategy ensures that every individual from the population s given an equal chances to be included in the sample. Issues relating to confidentiality, gaining informed consent, and privacy will be given priority before data collection. Interviewees will be made to understand that participation is voluntarily. For children, their parents or guardians will be asked for permission for their participation. In-depth interview is suitable when the researcher knows very little about the target population, he/she wishes to get more detailed responses about the topic under investigation, where one wishes to reveal or identify divergent experiences as well as outlier attitudes, when the researcher wants to gain a deeper understanding of human behavior. Similarly in-depth interviews are used especially when the researcher wants to quickly understand norms of a given community (Creswell, 2003). This can be attained by conducting in-depth interviews with a number of community leaders such as religious leaders, police boss in this case school principles. This gives one to have a fast overview of the needs and concerns of a given community (Kajornboon, 2006). The major problem with this approach is that it is not possible to cover a wider geographical region and there are cases where individuals may not wish to share some sensitive personal information face to face. Collected data will be analyzed using thematic as well as content analysis. Presentation will be done in terms of emerging themes, tables and graphs. The same will be presented in oral, written as well as in video format. Evaluation Tool Interview guide Face sheet I would like to thank you for taking your time in meeting with me today. My name is [Insert Names], a student at [xxxxxx]. I would like to talk with you concerning the intervention program to promote healthy eating for the prevention of childhood obesity in the local government area of Salisbury. The aim is to establish your views on how to increase awareness among children and the community in the benefits associated with eating healthy foods in order to curb childhood obesity by 50% and strategy 2 encouraging schools to have a well-detailed curriculum that covers issues related to childhood obesity. Your response will help a great deal in developing an intervention program to promote healthy eating for the prevention of childhood obesity in the local government area of Salisbury. The information gathered will strictly be used for the intended purpose and nothing more, It will only be shared by the program team and I will ensure that you will not be identified as a respondent if you so wish. Please remember that you do not have to talk about matters that you are not comfortable with you may end the interview at your own discretion. The interview will take approximately 45 minutes. Due to the fact that I do not want to miss points from your comments, I will tape the session. Consequently, I will also be taking short notes. Since we are on tape, I would like you to speak up in order for me not to miss your vital comments. Do you have questions on what I have explained? Are you willing to take part in this interview? Interviewee----------------------- Witness--------------------- Date------------------------- Impact evaluation questions 1. When did your school begin to encourage the incorporation into the curriculum of subjects aimed at teaching young children the benefits of healthy eating? 2. From your view, what has been the impact of incorporating such teaching in the school curriculum 3. What do you think is the greatest challenge facing the efforts of curbing obesity among children from this perspective? 4. What do you suggested could be done to improve the situation? Process evaluation questions Post-interview (closing) Is there any additional comment? Thank you indeed for your precious time. References Creswell, J. 2003. Research design: Qualitative, quantitative, and mixed method approaches. Thousand Oaks, CA: Sage Publications. Hawe, P., Degeling, D. & Hall, J. 1990. Evaluating health promotion - a health worker's Guide., Sydney: Maclennan and Petty Hughes, R. & Margetts, B. 2011. Practical Public Health Nutrition. New York: Wiley-Blackwell. Kajornboon, A. 2006. Using interviews as research instrument. [Online]. Available at: http://www.culi.chula.ac.th/e-Journal/bod/Annabel.pdf [Accessed on 18 July 2012] Kathleen, K. 2008. Encyclopedia of Obesity. Thousand Oaks, Calif: Sage Publications, Inc. O’Connor-Flemming, M. & Parker, E. 2001. Health Promotion: Principles and Practice in the Australian Context. Allen & Unwin, NSW. SACHRU, Planning and evaluation wizard, South Australian Community Health and Research Unit. [Online]. Available at: http://som.flinders.edu.au/FUSA/SACHRU/PEW/index.htm [Accessed on 31 October 2012] State of Victoria, Department of Human Services, 2003. Measuring health promotion Impacts: A guide to impact evaluation in integrated health promotion. Victorian Department of Human Services. [Online]. Available at: http://www.health.vic.gov.au/healthpromotion/downloads/measuring_hp_impacts.pdf [Accessed on 30 October 2012] Stender, D. & Astrup, A. 2007. Fast food: unfriendly and unhealthy. International Journal of Obesity. 2007, 31(6), pp.887-890. Wood, M. (2009). Kids, Fast Food, & Obesity. Agricultural Research, 57(9), pp. 20-21. World Health Organization, (2000). Obesity: Preventing and managing the global epidemic. Report of a WHO consultation. Technical Report Series. 894, pp. 12-53. Read More