HTML and e-commerce - Essay Example

? Question HTML is a vital part of the internet it has certain features that distinguish it from other protocols and web documents are defined by the hypertext markup language (html) it is a language of tags identify the main features of html. This answer reflects on the topic by which the importance of HTML would be transparent. HTML is certainly an imperative part of the internet. Before describing all the reasons of its importance first it’s important to describe a brief introduction on HTML’s origin. The founder of HTML was Tim Berners-Lee and he created in a desire to have such a system that would enable to illustrate the processes running on his browser could be safely transmitted over the internet. HTML has become the language of all webs. All web pages are written in HTML. It is a markup language and surrounded by many other markup languages like SGML, XML and many more. Html by having more precise and efficient functions effectively distinguishes the other markup languages. Another reason of HTML distinction is that it not only included the features that was found in prior markup languages but accumulated by many more like it has more complicated style and content tags integrated into one language. It has a tag that separately defines the content with tag like H1, in order to define style it uses a FONT tag (Schaum's, 2003). It is of necessity that now web documents are defined by the HTML because of its excessively constructive features. However, HTML is an essential markup language used for web pages. It involves many features from which building blocks of all websites are formed. It is used to slot-in varied images and objects on the web and allow interactivity between user and computer. HTML is used to embed video without any authority, and is very handy for web developers who exhibits graphics easily and pleasantly. Many individuals facilitate the relocation of computer files to their mobile by the use of HTML5. Web pages have been expanding its utility by getting large storage of information. We browsers also attribute Cascading Style Sheets (CSS) which labels the emergence and outline of the text and the matter contained (Powell, 1998 ). Question 2 Examine the purpose of client servers and browsers and the function of the search engine for technology software house. To examine the function of client server and browser we can use the mechanism that occurred between these two regions. Client server is basically a server used to form the communication for a wide range. Clients are browsers that always initiate in this mechanism to forward the details to the server which it is asked for. The server application waits inertly to have the instructions from clients and then accordingly provides the specific services into browser by which user can further proceed. The browser allows the users to look through the resources accessible on the server. Users can browse any resource that could be present in the server or for the documents with dynamism depending on the user’s requirements (Kiley Mitchell). We can say that the browser function is to advance the user’s detail to server for demonstration. The main purpose of search engines is associated with finding targeted keyword information, sorting it properly, storing in an organized manner and finally ranking the valuable information found on the web. On the other way, server responses to the instruction put into the browser by the user. All communications between browsers and servers use the Hypertext Transfer Protocol (HTTP). The pattern in which clients and servers exchange messages is referring to the request-response messaging mold. The reason of the effective communication between clients and server is certainly highlighting the common language between them (Thurow, 2003 ). Web crawlers and indexing are few of the notable functionalities associated with search engines. Crawlers are designed in a manner that it can locate any new information available on the internet within seconds and then ranks it accordingly on the basis of keywords and contents searched. The results are displayed in the form of hyperlinks to websites. Every search engine has designed their specific algorithms which make them successful in the market; hence they are their trade secrets (Kiley Mitchell). Most common web search engine is Google and its function is to search the accurate result of any aspect. Its function is to utilize millions of computers to exhibit trillions of trillions of web pages in order to carry out user research effectively and accurately. It has a great potential to deal with complex or high volume of text processed. If we talk particularly about its function for technology software house we can see a dramatic change in the software house due to its unique Excellencies. It becomes a medium to promote technology related product and specify varied details of each. It certainly gives great support to technology and has diverted the user’s attention on technology and its charismatic features (Lewandowski, 2012). Question 3 Assess the use of intranets and extranets inside the technology software house communication. Intranets The Intranet are internet-based networks that are used in inside a company, a corporation by which information are shared and exchanged. It is used in an organization or company where intranet gives access to only those members or employees’ who works within a technology software house (mywebservices.ca, 2012). Extranets The Extranet is an intranet that has more isolation than intranet because this system is used to provide access only those who has an authority to access. To get access in an extranet you must enter a valid user name and password. Extranet has diverse accessibility and it allows access related to the user name and password (mywebservices.ca, 2012). Uses The uses of Intranets and Extranets have been admired by the organizations keenly. However, it is to be expected because Intranets and Extranets offer vital savings and make the installation easy in comparison with the older leased line networks or WANS based on proprietary technology. Moreover, Intranets and Extranets could use by the organization in a desire of such a network that can distribute the information faster and with more cost-effectively. Organizations are using both networks to construct a broad range of self-service applications that ultimately reduce administrative costs. Organizations are using both intranets and extranets because they enhance the collaboration in an organization. Due to this collaboration a virtual team takes shape in an organization by which the expenditure of travel reduced and information’s are transferred rapidly via the postal service (Dave, 2008). The intranet and extranet both are designed for sharing information in a secure and closed environment. It is clearly mentioned that intranets operate inside a company whereas extranets are associated with outside parties who are provided special access to the system. Whenever verbal or document based communication because tough are painful the stress can be relieved by communicating through intranets and extranets between departments and different destinations. Extranets are an advance form of intranets but the difference is this they are not limited to a specific number of individuals logged into a particular network (startupnation.com). Question 4 Identify different popular online business models that can be used to produce income for the business. A business model is a way of generating income over the Internet. Basically, every internet based business uses a specific business model for generating income. In this revolutionary period of the internet, people are now becoming dependant to seek for the misery they are facing. The internet has become the first consultant in removing these miseries from the user’s life. In order to remove miseries it has become a medium of employment too. Startlingly, this year over 300.000 researches are executed by the people in order to have secured “internet home business”. These excessive demands give the reason to those intellectuals who have introduced Online business by which many are earning while the rest are getting curious about the amount earned by them. Instead of describing all, here we have chosen five of the most popular online businesses which will encompass the clear concept of online businesses and its uses (Afuah & Tucci, 2002). Here are some well known business models: 1) Web designing 2) SEO expert 3) Social Media Consultant 4) Create your own Product 5) Freelance jobs Question 5 Investigate each model in terms of its ability to produce income. Web design In this business individual who has the flair of knowledge about web designing can join this business by publishing its own designing samples. In this way you will not only acquire ample income but also acquire worthy experience of other great mind people. Currently, there are multiples of websites which are organizing this business for Freelancers (Dave, 2008). SEO Expert Search engine optimization (SEO) is a rising medium for internet expertise. It is an Internet-based program and a handy employment for those who command in this field. However, SEO has multiples of functions to be executed. SEO works is to evaluate the article and add some keywords into the article or document by which user’s can easily meet the requirements that they search for. It is a bit difficult task for a beginner but a great scope to earn beneficially. The work of SEO leads to a firm income but some of the risks are also probable in this field. Firstly, SEO is obliged to have such an antivirus that could stop the virus from infecting into process because it has possibility to harm the entire system. Secondly, SEO will definitely face the situation where SEO meets with any vulgar material like pornography. This situation brings a lot of difficulties because being an SEO your duty is to review these sorts of materials with same dedications (Lewandowski, 2012). Social Media Consultant The prevailed social network like Facebook, Twitter and YouTube has become the best medium to promote products. Every multi-national company or any brand need to be exhibited in these networks to have likeable appreciation. Those who have the adequate knowledge of these networks could help the organizations in the promotion of their products and by doing so they earn apt money (ME Consulting, 2012). Create your own digital product This online business is certainly the one which I would like to be part of it. These types of businesses can be in practice if you could create your own digital product and then publish it on the internet so your income generation would never be stopped until you want it to stop. It is not as difficult as it seems and can be done with the right guidance of those who are already working on it. In this field you have to be creative because the creativity in designs or in anything likes songs, videos or animations are more likely to work well in this field. A product should be made in such a way that viewers get attracted while watching (Powell, 1998 ). Freelance Jobs If you have the ability to work on article writing, SEO, and web designing then you would be easily applied for freelance jobs and the best way to make money by sitting at your home. This freelance has now become the trend especially in student’s life. Any individual bearing the techniques of writing and command over grammar can easily earn the income by generating different articles for different websites. Question 6 Identify on future prospects and improvements in e-business models. Future prospects: We have anticipated some future prospects that would be appearing in the field of e-commerce are: Advancement in technology will promote the more development in mobile working. Many technologies will be included in the e-commerce like a broadband, digital TV, and wireless and mobile communications. We will see the increase in globalization and more competitive period in the field of online trading. Latest and innovative business models will appear and will need to have more knowledge to grasp the mechanism of these models. Much government support will be given in order to promote e-commerce. UK will be assumed to take a chief role in the sphere of e-business. Improvement in the field of e-commerce There have been many effectiveness seen in the field of E-commerce that highlighting the improvement in e-commerce. We can evaluate the improvement in e-commerce from the time when e-commerce indescribably facing criticism regarding its performance, its ill-defined objectives, and especially for its managing system. But e-commerce by showing efficiency in its uniquely constructed system those all criticisms were fled. We also have witnessed that initially banks were not involved in taking part in e-commerce for banking system probably for the fear of security reasons. But after sometimes e-commerce had become the great mean for trading and businesses all over the world. Due to this success, the bank eventually has diverted their way into e-commerce in order to exploit e-commerce mechanism. E-commerce has positively improved and determined its place in the trading field by exhibiting a systemic approach for people, process, organization and culture (Goel, 2007). Question No 7 Identify for technology software houses how they can use brick and mortar vs. click and mortar business in their software house explain with example. Many organizations having brick and mortar practice are fascinated to accept the importance of click and mortar practice. The power of click and mortar business has been the reason that many organizations are willing to introduce this business strategy and transforming their business by this method. This transferring of process in business strategy has certainly highlighted the influence of click and mortar and ultimately of e-commerce. Because in this globalized period people are not only restricted to fetch their desired products from outlet or markets but exceed to e-commerce. This is the reason many enterprises containing brick and mortar business are switched to have clicked and mortar business or obliged to have both in order to sustain its compatibility in the market (Lindstrom, 2001). We have two relevant examples of General Mills Inc, and Vitoria’s secret the two big companies which have implicitly adopted the activities of e-commerce by launching mortar and click business. General Mills that had been following the process of traditional businesses had changed its strategies in the past and became the part of internet strategy. They initially used internet activities to gain the research on its company by sending its researchers into this field. Then sometimes after we have witnessed that the company started to conduct work through online processes and nearly 60% of the company’s research was executed online. Similarly, Victoria's Secret, had also transformed its procedure into the activities of an e-business (Industries, 2013). Works Cited Afuah, Allan and Christopher L. Tucci. Internet business models and strategies. New York: McGraw-Hill, 2002. Dave, Chaffey. E-Business And E-Commerce Management. Pearson Education India, 2008. Goel, Ritendra. E-Commerce. New Age International, 2007. Kiley Mitchell. What Are the Functions of the Search Engines? 2012. 20 April 2013 . Industries, Net. Restructuring - Bricks-and-mortar To Clicks-and-mortar. 2013. 19 April 2013 . Lewandowski, Dirk. Web search engine research. Canada: Emerald Group Publishing, 2012. Lindstrom, Martin. Clicks, Bricks and Brands. Kogan Page, Limited, 2001. ME Consulting. WHAT’S A SOCIAL MEDIA CONSULTANT? 2012. 19 April 2013 . mywebservices.ca. Difference between intranet & extranet. 2012. 19 April 2013 . Powell, Thomas A. HTML: the complete reference. Osborne/McGraw-Hill, 1998 . Schaum's. HTML: Based on Schaum's Outline of HTML. New York: McGraw Hill Professional, 2003. Startupnation.com. How Intranets and Extranets Can Help Your Business. 2013. 20 April 2013 . Thurow, Shari. Search engine visibility. New Riders, 2003 . Read More