Web Development and Emerging Standards - Essay Example

Research Report in the Field of Web Development and Emerging Standards Table of Contents Introduction 3 Internet emergence and the early Web Development 3 Web 2.0 and Web 3.0 4 Responsive Web Design 5 Applications and Future Directions 6 Search Engine Optimisation Techniques 7 Conclusion 8 References 10 Introduction In software companies, junior web engineer plays an integral role through perceiving various roles and responsibilities including web-designing planning, creating and coding using their technical and non-technical skills and competencies as per the requirements of the clients. Besides, the concept of web development includes broader range of activities including from simple too complex web applications development. Furthermore, the job responsibilities involve graphic design as well as computer programming among the other responsible tasks. Correspondingly, UH Solutions is Bizzolutions soft group that conduct their activities based on the latest innovative technologies and prior role of the development teams and engineers for keeping the performance up-to-date towards maintaining the competitive edge of the company in the global environment (Turnbull, 2013). This study intends to address the concept of emergence of internet and web development, Web 2.0 and Web 3.0, responsive web design and its application and the techniques of search engine optimisation. Internet emergence and the early Web Development In the real world, the continuous revolutionary approaches in all the spheres and dimensions of technology have imposed enormous impacts over the inhabitant’s lives. To be precise, significant development of Information Technology (IT) has strong impacts over the entire industrial sector especially in the software sector. The emergency of the internet evolves from development of electronic computers with the concept of packet networking. The concept of internet has also been linked to the development of ARPANET by the US Department of Defence’s Advanced Research Projects Agency (ARPA), which is packet-switching network designed to form communication among the ARPA terminals during 60’s. Besides, Paul Baran and Donald Davies have made the first stable linkage among the multiple computers with the use of ARPANET during the year 1969 after ten year of development of initial conceptual network that develop by Paul Baran and Donald Davies. Though at such time the computer were highly expensive but with the significant development of IT, the use and benefits of internet has been recognise in every sphere of industries (New Media Institute, 2014; Computer History Museum, 2004). Initially, the development of internet has not resulted into the prevalence of the concept of web. Web has been developed with the use of three key protocols including HTML (Hypertext markup language), HTTP (Hypertext Transfer Protocol) and URLS (Uniform resource locator). Murray Leinster has initially developed this idea in 1946 but the real version has been developed earlier in 80’s when Tim Berners Lee work over the ‘Enquire’ project. ‘Enquire’ consist of database of people as well as software working in the company. The ‘Enquire’ utilises the protocol of hyperlinks to link the different pages of the database (Lumsden, 2012). Web 2.0 and Web 3.0 With the evolution of the internet and web, it has become seamless and an integral part of inhabitant’s lives. As the technology progresses higher amounts of people started using the protocol of internet, web has significantly made the dominant shifts. Apparently, Web 2.0 is regarded to be second generation of World Wide Web, which enables the users to share and collaborate various information in the online platform that make possible to form open communication and information sharing. Furthermore, Web 2.0 elaborates the web pages or sites, which emphasis over the contents based on user-generated, usability as well as interoperability. Additionally, Web 2.0 includes all the features that make the web pages to move beyond the scope of static documents that perceived in traditional web pages. The most popular example of the Web 2.0 includes social media sites like Facebook, blogs, as well as video sharing webs among others (TechTarget, 2015). On the other hand, Web 3.0 is next logical step over the evolution in the form of internet in which the sites generates the raw data from their own intellectual capacities. Additionally, the web site that design based on Web 3.0 protocol is also regarded to perform the task faster more efficiently. For instance, search engines that enable the users with all the contents related to keyword type rather than the single contents catch more attention of the users. Moreover, Web 3.0 combines the features of semantic markup along with web services that promises the potentiality of providing the application to speak directly with other and allow the user to make broader search for the information (Getting, 2007). Responsive Web Design The approach of Responsive Web Design (RWD) is designing the web pages to provide optimal visible experience to the users like easy to readable as well as navigation across the different contents in ranges of the devices in which users access the web page. Additionally, RWD has been build to make the websites highly suitable to be used in the every sphere of work based on the every devices or screen sizes. Apparently, in current scenario, the advancement in the technology has evolved various devices that have significant capabilities of providing access to websites through such devices. In this regard, through RWD approach designer whereby create the web pages that are capable to respond or resizes the contents based on the device by which content has been accessed. Besides, it also focuses on instinctive and gratified users experience to every user based on their level of convenience. Moreover, integrating the concept of the responsiveness in the web designing provides significant advantages to its users including saving their reasonable time, efforts, let the websites to perform better functionally, and find high convenience is searching of information among others. For instance, when the user access the website over the desktop they are provided with the full view of the web page but the same when accesses over the smart phones or tablets the webpage reacted to fit accordingly with the size of the screen (Pilon, 2013; Graeve, 2011). Applications and Future Directions UH Solutions is Bizzolutions soft company undertakes the operation in research with the use of upcoming and innovative technologies. It has been integral for the business to maintain their competitive advantage, which will contribute towards the goal of the company where it seek appropriate online presence for itself. Besides, developing the web page or website is highly sophisticated task because it requires integration of various elements that requires in development and creation as well as design. Furthermore, the application of the concept of web development through integrating various platforms and feature based on the requirement is critical for achieving the multiplier objectives and increases the earning by attracting more customers. Apparently, it can also be affirmed that in the current contemporary era, website development and regular up gradation based on the advance technologies enable the business to strive noteworthy position in the global environment. Besides, the approach of well designing of the web enables the business to cost saving benefits, as the well designed web platform enables the business to carry out the operation more efficiently. Furthermore, it is well designed concept and approach of web development that will enable the business to reduce the precocious time and concentrate on other activities of the business. In addition, this approach will likely enable the company to utilise and integrate the advanced technologies and tools to develop innovative web pages. Apparently, with the uses of advance technologies and tools, the same is likely to improve the quality of work through ensuring timely competition of tasks apparently. Nevertheless, the application of concept of web development in future will likely to attract more customers, maintain the brand identity, and make distinction in the activities of the business with the competitors (NaldzGraphics.net., 2015). Search Engine Optimisation Techniques Search engine is regarded as the program that enables the users to search for the identified items or contents from the large database corresponding to the keyword that has been specified by the users. The most common example of the search engines that is commonly used by the users are Google, yahoo that relatively search for the related document from World Wide Web (www) (The Government of Prince Edward Island, n.d.). Thus, in simple words it a script or software system that is available over the internet, which relatively search the document and presents the result related to a particular keywords. Besides, the approach of Search Engine Optimisation (SEO) technique is the process used by web designers to enhance the visibility of a particular website in front of the users. SEO involves designing, writing and coding the website to enhance the volume and quality for the people using the search engines. Apparently, the means of the effective SEO techniques method in the website enable to acquire more potential customers towards the website. Besides, the effect of SEO technique has been developed based on how effectively people will use the same and information that they were looking for from the same. Techniques by which effective search engine can be develop includes committing towards the process, incorporate and concentrate over making the site superior, including the site map, and develop user friendly SEO url. Besides, the fact regarding performing the task of keyword searching during the initial stage of development, utilising unique, relevant and meta description on different pages, updating the sites regularly and building the linkage among the pages are also integral in developing search engine. Apparently, considering the aspect that full contents are accessible, providing direct linkage of HTML links and keep the factor that search engine do not read the graphics is also been the noteworthy method of optimisation (Dean, 2014). Conclusion Based on the discussion, it can be affirmed that advancement in communication and IT has significantly enables the business to use the platform to perform the task in quite significant manner. Besides, it can be affirmed that Web 2.0 enables the web pages or sites development based on user-generated, usability as well as interoperability. On the other hand, Web 3.0 is regarded to be semantic web and artificial intelligence. Correspondingly, the concept of RWD is providing optimal visible experience in readability and navigation of the contents, images and graphics based on the device in which they access the web page. Apparently, integrating these aspects in the business is highly beneficial in cost saving, increase the quality and overall performance in future. Nevertheless, the approach of SEO technique involves the process through which the web page search engine is efficiently designed, written and coded that relatively enhances the visibility of information that users are looking from search engines. References Dean, B., 2014. 21 SEO Techniques You Can Use Today to Get More Search Engine Traffic. Backlinko LLC. [Online] Available at: http://backlinko.com/seo-techniques [Accessed April 12, 2015]. Getting, B., 2007. Basic Definitions: Web 1.0, Web. 2.0, Web 3.0. Articles. [Online] Available at: http://www.practicalecommerce.com/articles/464-Basic-Definitions-Web-1-0-Web-2-0-Web-3-0 [Accessed April 12, 2015]. Graeve, K. D., 2011. Responsive Web Design. MSDN Magazine. [Online] Available at: https://msdn.microsoft.com/en-us/magazine/hh653584.aspx [Accessed April 12, 2015]. New Media Institute, 2014. History of the Internet. Home. [Online] Available at: http://www.newmedia.org/history-of-the-internet.html [Accessed April 12, 2015]. 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[Online] Available at: http://www.prospects.ac.uk/web_designer_job_description.htm [Accessed April 12, 2015]. TechTarget, 2015. Web 2.0. Internet Technologies. [Online] Available at: http://whatis.techtarget.com/definition/Web-20-or-Web-2 [Accessed April 12, 2015]. Read More