Information Technology Strategic Plan - Case Study Example

Information Technology Strategic Plan Introduction The company is engaged in adopting new and innovative technology for gaining better traction with regards to its customer satisfaction and loyalty. The concerned company is considered as one of the pioneer in information technology industry. It is one of the most famous dot com companies of the world. The said organization is one of the most well known cloud service provider of the world. It applies various organizational core advantages to provide convenience to its users to avail free services. The company is a multinational company specializing in various internet- related services including the cloud computing services, internet search and advertising and software technologies. It emphasizes on improving different ways to connect with people. The mission of the company is to organize the world information and making it universally useful and accessible. The vision of the company is to make the search engine of the company powerful in order to understand the activities of the world. The mission of the company is to organize the information. The concerned company is considered as the parent company in offering cloud based services to its client. The customer experience and the quality are considered as the primary objectives of the company. The products and services are designed for sole needs and requirements of its potential customers. Many unique services are offered by the company every year in order to satisfy the customers. Discussion Current situation of the company The concerned company focuses on providing various ways to connect with people across the world. The company mainly emphasizes on the areas such as the operating system, enterprise, platforms, advertising and hardware products. The search area comprises of the index and websites and other online content that is offered to the customers through its search engines with an internet connection. It is engaged in providing familiar and customer friendly application to its customers. It is one of the leading cloud technology providers of the world. The primary industry of the concerned company is engaged in providing information technology and the information based services. Roles of information technology personnel The role of the information technology personnel in providing satisfaction and loyalty to its customers are: The personnel are required to identify and group the customers on the basis of their needs and requirements. The IT personnel play a critical role in identifying and recognizing the needs which influences the insights of the customers. The personnel of the concerned organization are engaged in maintaining the data base management of the company. The various data are to be stored adequately by the IT personnel. The personnel are engaged in designing the software that will facilitate the customers in accessing information. The software is designed in such a way that it satisfies the needs and requirements of the customers. They coordinate the maintenance and the development of information security standards and policies. The personnel focus on designing various applications that can be easily and quickly assessed by the customers. The applications are designed on customer friendly basis. The application must be widely acceptable by its customers. The personnel are assigned with the responsibility of designing the website for promoting various services provided by the company and promoting the new and unique services offered by the concerned company (Wintzer, 2007). SWOT The internal capabilities and the external competitive environment of the said company is required to be analyzed and determined by the senior business consultant in order to identify the strength, weakness, opportunities and threats for evaluating the position of the business. The strength of the company can be explained with the help of the following points: The effective and efficient use of search engine technology which assists people in searching various information they require quickly and easily. The company offers its useful services in many countries across the world. The company is focusing on its research and development activities and therefore it has arranged sufficient fund for innovation and development in its latest technology. It can access to wide number of internet users across the world. It maintains product innovation and a culture of integration. It focuses on maintaining stable data centers and technology. The cloud based technology saves large data of the concerned organization. Through the application of the information technology the concerned company mainly focuses on providing its useful services to its external users. Weakness It mainly depends on one source of income. It encounters patent litigations. The technologies adopted are sometimes difficult to be implemented. The customers are often unaware of the unique services offered by the concerned company. Opportunities The cloud based technology is the most preferred technology of the users. The innovation in its technology can lead to the increase in revenue and profit for the concerned company. It focuses on offering some new and differentiated services to its customers. Increase in the number of the mobile internet users. It’s increasing growth in the electronic industry. Threats Large competition from its competitors, the concerned company is facing problem due to the intense competition faced by the company. Huge investment in the research and development, therefore the cost of the company also increases. The technology adopted by the company may not be preferred by the customers. The other leading competitors in this industry offer their services very frequently as compared to the concerned company. The virus acts as a barrier in safeguarding the information of the organization. The paid search market entered into a mature stage. The strength, weakness, opportunities and threats of the concerned company is required to be analyzed by the senior consultant of the company in order to identify the profitability and sustainability of introducing new technology in the market. The three main market alternatives considered by the company in achieving its target of raising its revenue from $ 5 million to $20 million are modifying the market, defending the current market share and modifying its product. The positive and negative aspect in introducing innovative technology by the concerned company is it will assist the company in surviving the tough and increasing competition. It will help the company in overcoming from the current market problems. The negative or the adverse affects are it requires huge investment for introducing new and differentiated services as compared to its competitors in the market and overdependence on any strategy or technology may result in strategic myopia (Pride and Ferrell, 2014). Goal for strategic planning of the company As a senior business consultant of the concerned company the goals set for the strategic planning of the company are, the company is based on their cloud technology therefore the company is required to emphasize on the cloud computing technology in the future. The concerned company in order to gain competitive advantage over its competitors provides unique features or services to its clients mainly focus on developing its technology. The five strategic goals set by the company are, the application of powerful cloud computing technology which will increase the ability of the network users and the clients in handling the large information immediately, increasing the security and protection of the internet in order to safeguard the secret information and enabling the users to search a large base of information, the company also aims at minimizing the computer operation cost and electricity cost, to provide infrastructure as service to its customers by assisting the business in setting up of cloud based computing system , offering free internet space to its clients and creating intellectual property and patents for its new products and services in order to gain competitive advantages over its competitors in the market. The mentioned goals are established by the company for increasing the customer loyalty and customer satisfaction. The enterprise capabilities are associated with the cloud based technology in order to understand the goals and objectives of the enterprise. In order to adopt a realistic cloud based technology an alignment between the enterprise vision and the strategic vision is required. The concerned company is expected to adopt various steps for achieving the strategic goals established by the said organization and is required to increase its investment in research and technology in order to provide latest applications and services to its clients, development of the store where the customers can access the service. The company must emphasize on promoting its services and developing networks with its partners across the world. Therefore the said organization needs to constantly improve its search function, catalyst and key source for advertisement. The company can achieve its growth in the future by increasing the frequency of searches by its existing users, offering opportunity to the new searchers that did not use the search engines before, highlighting on the benefit provided by the search engines to the users migrated from other search engines and developing the advertising networks all over the world. The company now aims to increase its revenue from $5 million to $20 million; therefore it has to implement its strategic goal adequately in order to compete with its competitors and increasing its revenue. The company focused on exploiting the social media networks to reach its potential customers and meet their expectations by forwarding comments on the blog spots and emails. Positive organizational impacts of implementing the strategic plan The success of the business mainly depends on the adequate strategic planning of the organization. Strategic planning provides a road map for providing direction to the organization and tailoring the needs and requirements of the employees working in the organization. Strategic implementation is considered as the process that converts the plan and strategies into actions for accomplishing the goals and objectives of the organization. The positive impacts of implementing the strategic plan are: Achieving the goals of the organization Strategic plan assists in strategic analysis of the organization that will assist the organization in avoiding the pitfalls. The mistakes that the concerned company is likely to make are rectified by implementing the strategic plan. The company mainly deals in internet services and it focuses on providing cloud based service to its customers. Therefore in order to gain competitive advantage the strategic planning provides a road map or guidance in preparing the course of action. Strategic planning assisted the organization in increasing the creativity of the company. The mission vision and the goals of the organization can be achieved easily by the implementation of strategic plan and communicating the goals and objectives to the organizations constituents (Keller, 2006). Measuring the progress of the organization The strategic planning assists the concerned organization in adopting adequate strategic decision for the company. The company has set a target for increasing its revenue along with providing new and differentiated service to its customers. Therefore the strategic planning will facilitate the organization in achieving its target and long term goal. The goal of the company is to be designed on the concept of SMART which explains that the objectives of the company must be specific, measurable, achievable, realistic and timely, achieving the goals of the organization. It develops the strength of the organization by identifying the core competencies of the firm. The strategic planning provides a base in measuring the performance of their concerned company Solves major problems The strategic planning assists the company in planning the future course of action. The strategic planning provides information about the various opportunities and threat in the market and the potential of the company in overcoming the threat by utilizing the strength and opportunities. It helps the company in developing better relation both inside and outside the organization, developing internal coordination various activities. The action planning helps the organization in applying its core advantages in providing free and convenient service to its users. The problem or the challenges encountered by the company can be easily overcome. The concerned company is focusing on providing satisfaction to its potential customers therefore; the strategic planning will guide the organization in determining the factors for providing satisfaction to its customers (Joshi, 2005). Conclusion The concerned company is engaged in expanding its business operation. The company fixed a target of increasing its revenue from $5 million to $ 20 million; it also aims in providing satisfaction to its loyal and potential customers. As a business consultant, the said company is required to focus on the adoption of new and innovative technology in order to compete with its competitors. The company encounters an intense competition from its competitors. The company increased its investment in research and development for introducing unique service and features in its products as compared to its competitors. The said company is aiming to increase its revenue by 4 times therefore the company must focus on its technology. The success of the company is based on the cloud computing technology. The information technologies personnel play an important role in maintain security of the organization and providing unique application to the customers that can be easily accessed by the customers. There are various prime and major competitors in the market; therefore the concerned company must focus on differentiated strategy in order to differentiate its technology and services from that of its competitors. The external and the internal analysis of the company is analyzed, the said company should minimize the threats and weakness of the organization by utilizing the strength and opportunities of the organization. By improving the relationship and understanding with their advertising companies and customers, it is possible for the company in enhancing its market framework for generating more profit. References Joshi, R. M. (2005). International marketing. New York: Oxford University Press. Keller, K. L. (2006). Marketing management. UK: Pearson Prentice Hall. Pride, W., and Ferrell, O.C. (2014). Foundations of marketing. UK: Cengage Learning. Wintzer, E. (2007). Global competition and strategic management. Germany: GRIN Verlag. Read More