This research will begin with the statement that the use of information technology (IT) in the modern times can be found to provide huge benefits in the functioning of an organization. The successful performance of the Nike Company to a large extent depends on the use of the information technology. The Nike Company came into existence in the year 1971. The company had reached a leading position in and after 1980. However, the company had lost its position by the mid-1980. Innovative products and marketing strategies brought the company back to its position. In the process, the new tagline called “Just do it” was discovered. During the 1990s, the company proved to be successful in launching its new sports apparel products as well as the campaign programs. Gradually the company has been improving its delivery of products and by the present times, the company has enhanced both in its products as well as in its marketing and leads the industry of sports apparels. Nike Company is highly benefited by the use of information technology in the planning, development, implementation, and maintenance of technology used by the company are managed by the information technology across the world. The focus of the company is in providing its business with all the requirements to perform its sales and marketing of its designed products. In order to effectively perform the activities, the company has an admirable team of IT experts who design, formulate and support solutions to make certain that
This research aims to evaluate and present strategic positioning as the positioning of an organization (unit) in the future, while taking into account the changing environment, plus the systematic realization of that positioning”. The managers of a firm are responsible for establishing the strategic positioning of the company
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
The business environment has undergone tremendous transformation over the last few years. There has been a fundamental shift from just concentrating on economic profitability to a business mode. The key to competitive advantage is through value creation and addition to the offerings to the stakeholders.
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.
has not been without its problems, the branding of the product has been done in such a way as to positively equate their products with a successful and full life, touching the consumer deeper than just through their sense of fitness, but suggesting that it extends into
The fundamental marketing activity of an organization is to convey a positive and optimistic brand image in the minds of its consumers. Currently, there is an insane proliferation of brands in the marketplace which has created a “do or die” situation for the marketers and brand managers all around the world.
6 pages (1500 words)Essay
the functions of the company are not affected by any means....
Thus from the above mentioned information it can be realized that the use of information technology by the company is not only necessary but it has also proved to enhance the operations of the company providing with effective measures and solutions towards successful implementation of the organizational activities in production, manufacturing and ultimate sales of the products. The company can be understood to use a high level architecture system to enable the systematic processes as mentioned above. From the users’ point of view, it can thus be reflected that the information technology has been provided an essential position in the management of the company focused to compete with its competitors. The technology has been selected by the company to enhance the activities efficiently and effectively thereby reflecting the significance of the use of IT in leading the industry. Analysis of the Forces of the company and the Position of the Company in the Market: The five forces that Porter had focused on to determine an analysis on an organization’s position in the market are the risk of entry by potential competitors, the bargaining power of buyers, the bargaining power of sellers, the threat of substitutes, and the intensity of rivalry among different firms (Hill & Jones, 43) (Appendix A). This particular study focuses on one of the forces- the risk of entry by competitors. In this respect, it can be realized that the company is leading in the industry and the fear of the entry of competitors is not significantly impacting the operations of the organization. This is primarily because the activities of the Nike Company have created a competitive advantage facilitated by the contribution of the information technology that has highly
The study focuses on the use of the information technology by the Nike Company. The idea of this research emerged from the author’s interest and fascination in how IT provides a competitive advantage for the organization over its competitors.