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IT Positioning Nike Company for Competitive Advantage - Essay Example

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IT Positioning Nike Company for Competitive Advantage

This research will begin with the statement that the use of information technology (IT) in the modern times can be found to provide huge benefits in the functioning of an organization. The successful performance of the Nike Company to a large extent depends on the use of the information technology. The Nike Company came into existence in the year 1971. The company had reached a leading position in and after 1980. However, the company had lost its position by the mid-1980. Innovative products and marketing strategies brought the company back to its position. In the process, the new tagline called “Just do it” was discovered. During the 1990s, the company proved to be successful in launching its new sports apparel products as well as the campaign programs. Gradually the company has been improving its delivery of products and by the present times, the company has enhanced both in its products as well as in its marketing and leads the industry of sports apparels. Nike Company is highly benefited by the use of information technology in the planning, development, implementation, and maintenance of technology used by the company are managed by the information technology across the world. The focus of the company is in providing its business with all the requirements to perform its sales and marketing of its designed products. In order to effectively perform the activities, the company has an admirable team of IT experts who design, formulate and support solutions to make certain that

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the functions of the company are not affected by any means....
Thus from the above mentioned information it can be realized that the use of information technology by the company is not only necessary but it has also proved to enhance the operations of the company providing with effective measures and solutions towards successful implementation of the organizational activities in production, manufacturing and ultimate sales of the products. The company can be understood to use a high level architecture system to enable the systematic processes as mentioned above. From the users’ point of view, it can thus be reflected that the information technology has been provided an essential position in the management of the company focused to compete with its competitors. The technology has been selected by the company to enhance the activities efficiently and effectively thereby reflecting the significance of the use of IT in leading the industry. Analysis of the Forces of the company and the Position of the Company in the Market: The five forces that Porter had focused on to determine an analysis on an organization’s position in the market are the risk of entry by potential competitors, the bargaining power of buyers, the bargaining power of sellers, the threat of substitutes, and the intensity of rivalry among different firms (Hill & Jones, 43) (Appendix A). This particular study focuses on one of the forces- the risk of entry by competitors. In this respect, it can be realized that the company is leading in the industry and the fear of the entry of competitors is not significantly impacting the operations of the organization. This is primarily because the activities of the Nike Company have created a competitive advantage facilitated by the contribution of the information technology that has highly

Summary

The study focuses on the use of the information technology by the Nike Company. The idea of this research emerged from the author’s interest and fascination in how IT provides a competitive advantage for the organization over its competitors.  

Author : mikayla16
IT Positioning Nike Company for Competitive Advantage essay example
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