The most important areas of concern include but are not limited to the availability of data of the users of social networking sites to third parties that they can use for surveillance, commercial purposes or purposes of data mining, the availability of facial-recognition software that can identify individuals easily in the photos shared on social networking sites, and the availability of such applications that gather and share the users’ private information without letting them know. In addition to all these problems, cookies are used to track the online activities of the users after their visit to a social networking site. Location-based social networking is used to stalk or to supervise the physical movements of the users. Overall, the issue of identity theft over the social networking sites challenges the e-commerce industry’s success because of the numerous negative implications of the practice on the society.
This has impacted my understanding of the ethical issues in such a way that I now feel that ethical issues are omnipresent. The tendency to violate the fundamental issues of ethics is not limited to specific agencies in our society; today, every individual sitting at home is empowered to threaten the security of others. It almost costs or takes nothing to make a fake profile of somebody on a social networking site and there is no accountability for the same. It is hard and perhaps, impracticable to take objective steps to protect the identity at social networking sites as such efforts come in the way of globalization.
Understanding the risks of security posed by the social networking sites, I would remain very cautious in the information I share. For the most part, it is the individual users’ own responsibility to be careful, and responsible in their use of the social networking sites. Objectionable or private pictures must not be uploaded on the social networking sites from the start; only then can they not be