While all these avenues have their strengths in the business environment, they also have their own shortcomings that have negative consequences for the public and the business as well. Subjecting Facebook and the web 2.0 business models to a political economic analysis will expose their impact on the business environment.
The web 2.0 business model is one of the opportunities that the business world has taken advantage of from the dynamism of the web technology. As Shuen (2008) points out, the web 2.0 is a new platform for advanced business development that is by far much superior to its predecessor the web 1.0 platform. As opposed to the web 1.0 platform that was static and one-sided, this new web platform is more interactive and allows both the marketers and the customers to interact. The adoption of this new technology has a wide range of benefits to a business system. One benefit of this platform is associated with the ability for an organization to develop a concentrated website that contains all business details and product descriptions. This way, the organization can roll out its products to the customers on the internet. Given that the internet is an international platform, the business can attract customers from all over the world and push its products to the target customers in the market. Hence, the platform directly benefits the organization by increasing the number of customers by capturing a wider geographical scope.
Another benefit associated with the web 2.0 platform is its ability to provide a user-interactive page that allows the customers to provide their feedback and recommendations. For an organization to survive within its marketing niche, it should have a better understanding of its target customers by learning about their tastes and preferences. In conclusion, the Facebook and the web 2.0 business models are superior business weapons with a wide range of opportunities and benefits. Through the internet platform, organizations can use these models to advertise, launch their products, conduct market research and obtain customer feedbacks on their products. In brief, this is an advancement of the web 1.0 era when online business was limited and unviable.