The paper tells that the evolution of social sites today such as Twitter, Skype, Facebook, and linked-In has formed the new platform for marketing, advertisement, and business internationalization. These avenues have their strengths in the business environment and their own shortcomings…
While all these avenues have their strengths in the business environment, they also have their own shortcomings that have negative consequences for the public and the business as well. Subjecting Facebook and the web 2.0 business models to a political economic analysis will expose their impact on the business environment.
The web 2.0 business model is one of the opportunities that the business world has taken advantage of from the dynamism of the web technology. As Shuen (2008) points out, the web 2.0 is a new platform for advanced business development that is by far much superior to its predecessor the web 1.0 platform. As opposed to the web 1.0 platform that was static and one-sided, this new web platform is more interactive and allows both the marketers and the customers to interact. The adoption of this new technology has a wide range of benefits to a business system. One benefit of this platform is associated with the ability for an organization to develop a concentrated website that contains all business details and product descriptions. This way, the organization can roll out its products to the customers on the internet. Given that the internet is an international platform, the business can attract customers from all over the world and push its products to the target customers in the market. Hence, the platform directly benefits the organization by increasing the number of customers by capturing a wider geographical scope.
Another benefit associated with the web 2.0 platform is its ability to provide a user-interactive page that allows the customers to provide their feedback and recommendations. For an organization to survive within its marketing niche, it should have a better understanding of its target customers by learning about their tastes and preferences. In conclusion, the Facebook and the web 2.0 business models are superior business weapons with a wide range of opportunities and benefits. Through the internet platform, organizations can use these models to advertise, launch their products, conduct market research and obtain customer feedbacks on their products. In brief, this is an advancement of the web 1.0 era when online business was limited and unviable. ...
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Now the people have the opportunity to get the information from number of sources and also share the information among the groups of people. According to Michelson: Web 2.0 is a disipline in the use of World Wide Web technology that plans to support creativity, most notably, collaboration among all of its users (Michelson, 2006).
Additionally,the web sites which encompass the features of Web 2.0 offer its users the free option to work together or cooperate with each other in the community media discussion as designers of user-produced information material in a virtual society
More and more, these new sites are removing the old ways of doing business and replacing them with up-to-date, user-driven experiences which can harness the power of the end-user to create the actual content of the site. O’Reilly lists the “core competencies” of web 2.0 sites; those relevant to using web 2.0 for recruitment purposes would include: Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service (2005, 5) In other words, web 2.0 sites make use of the user to make web-based applications work.
Additionally, the Web 2.0 also allows the users to access a central corporate resource such as web server and through it, the capability to make use of other important information resources, for instance database servers
Technological advancements experienced in the recent years have significantly changed the way people live and conduct business. Particularly, the advancements have significantly changed the business environment and made it increasingly competitive (Chaney, 2009, p.
Web 2.0 technologies include wikis, blogs, social networking sites, video sharing sites. I have personally used social networking site like Facebook, which I found to be connection points with my friends. In
Web 2.0 takes the World Wide Web and turns it into an information sharing platform that is no longer static. Users are now able to share and contribute to the Web, but with this evolution come problems. Two respected individuals in the technology community, Jaron Lanier and Andrew Keen state their views on Web 2.0 and its effect on society.
(Hoffman, 2009) Example of Web 2.0 applications include blogs, Facebook, Twitter, YouTube and wikis like Wikipedia. This tools are aimed at enhancing creativity, information sharing, collaboration and functionality of the web. Web2.0 tools are now not only
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