Identifying and defining the important publics, internal or external, greatly affects the usefulness of the Public Relations campaign and effectiveness of the communication techniques.
Creating public relations is not just informing and administering the information flow between the college and the publics. In fact, it is a communication chain that involves and engages the targeted publics in building relationships and binding closely with the organization. Developing successful communication disciplines with the publics will lead the organization to achieve its strategic goals (Bland, Theaker, Wragg, 2005, p. 243). The college also has to ensure that publicity and managing public relations is not the same thing. The event can be publicized in various ways on various mediums but public relations will target specific groups using broad strategic communication capabilities of the organization (Bowdin, Allen, O’Toole, Harris, McDonnel, 2006, p. 122).
The students are the customers for the college and they play an important role. Their performance and participation affects the organization’s goals and strategies directly. The students can be reached through various ways of effective communication. The college assembly takes place every week and every student is bound to attend it. The college can announce about the celebration in the assembly where the students are gathered. This is a traditional method of communication but has proven to be effective especially in schools and colleges. The students can also be given formal invitation cards with their names on them. All the students are equally important and it is the college’s duty to ensure every student is invited. Telephone calls can be made to those students who are not present. ...