India - Essay Example

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India

The modern and internet technology have opened up new marketplaces that allow us to conduct and promote businesses to new cultures and geographic locations (Vilanilam 39). In order to understand the importance of individual cultural values, beliefs and attitudes, this paper will discuss the about how India as a country communicates in business setting and leisure setting. India is a South Asian country and is the second-most populous country and the seventh-largest country by area. It is a multi-ethnic, multilingual, and pluralistic society. It is home to two major families of language: Indo-Aryan, which is spoken by about 74 percent of the country’s population, and Dravidian spoken by about 24 percent of the country’s population (Singh 12). It has no national language but Hindi, which is spoken, by the largest number of speakers is the official government language. English is extensively used in administration and business and has the “subsidiary official language” status, and it is an important medium of education in the country (Vilanilam 64). Indian culture is one of the richest and oldest and it spans over 4,500 years. Indian culture is founded on Hindu mythology, literature, and philosophy, as well as many practices and beliefs that still exist presently including moksa, karma, dharma, and yoga. ...Show more

Summary

Date Business and Leisure Communication in India There is no doubt that today’s world is rapidly becoming vast as the business and social environment expands to include numerous geographic locations, as well as span numerous cultures…
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