‘Thank you for Smoking’ the comedy. Essay example
Undergraduate
Essay
Journalism & Communication
Pages 3 (753 words)
Download 0
To my knowledge, in movies agenda setting can be measured by evaluating the number of times that a particular issue is covered in the various scenes of the movie. The more the coverage of an issue in a movie, the more it is likely to draw the public attention of the viewers and influence them to react to the issue…

Introduction

In my opinion, the movie “Thank you for Smoking” has applied agenda setting to capture the public’s attention on the smoking behavior, which is the issue of concern in this movie. In this movie, Nick, a lobbyist for alcohol and pro-gun association is connected to the merchants of death squad and the media paints him as a public enemy and he loses his job. In another incidence, Nick visits Jeff, a marketer and questions him about the incorporation of cigarettes in films and its moral implication. By making frequent address to the moral integrity of Jeff, Reitman poses a challenge to the public to identify the ethical concerns of cigarette smoking, which I feel is an agenda well set up.
Diffusion of Innovations
Diffusion of innovations is a theoretical explanation for the mechanisms and the speed through which information is relayed in a society set up through the available communications channels (Rogers 49). One of the major role players in the information diffusion process in the social systems is the opinion leaders who have a high level control of flow information. This category of people is close to information sources and has many followers who are willing to obtain information from them. Therefore, opinion leaders will make a judgmental decision and pass information innovatively to their followers given that they have the power to control information flow between the people. They form the category of early adopters who receive more attention from the public as opposed to laggards who form the least innovative group. Laggards are ignored by the media since they are the conservative group that adopts the innovation very late and have little followers. ...
Download paper
Not exactly what you need?

Related papers

Buying Stuff Online and How Your Credit Card is You
That said, there are issues with credit, including the fact that credit is often abused and there is also the risk of identity theft. That said, since credit is inextricably bound with the rise of consumerism, credit is very important to society and is not likely to recede anytime soon. This paper will explain how consumerism came about, how globalization and online purchasing has changed how…
“What Makes You Happy?”
And out of goodwill or by habit, we actually wish one another happiness. What are the criteria of happiness? By what standards are we said to be happy? What is the road to happiness? The criteria against which we benchmark our own or another’s happiness are normative and descriptive of our condition of being. These may be physical, social, economic, and even spiritual. By these same standards we…
What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters?
The current scenario is as Negroponte surmised in the mid-nineties, “wholly new content will emerge from digital, as will new players, new economic models and a likely cottage industry of information and entertainment providers” (1995, p. 18). In the recent years, emergence of new technologies like the iPlayer, 4OD and You Tube along with the merging of various market forces have led to…
The Album "Close to You" by the Carpenters
This album landed them on their way to fame and success. Though not appreciated by critics, the album has made it to the top 200, which emphasizes the fact that they did have talent. Rolling Stone, describing Karen, comments that “Hers is a voice of fascinating contrasts, combining youth with wisdom; chilling perfection with much warmth” (Changi Airport – “Enjoy the Elegance). Jon Landau,…
Should Smoking be Prohibited on Campus
The debate of whether or not to ban smoking on campus has been there for quite a while, particularly since the start of the 21st century. Seeing more and more college campuses putting bans on smoking presently creates a huge debate platform for both defenders and proponents. While some think that such campus smoking bans mostly remain effective on certain levels in discouraging the newly…
Recount an incident or time when you experienced failure. How did it affect you, and what lessons did you learn?
One clear memory of failure was when a sibling played with one’s toy and the toy was inadvertently broken, I remember hitting my younger sibling with the broken piece on his head which caused an immediate lump to protrude. As a result, my father had to warn me sternly with a firm grip to prevent further injury to my brother and to slightly tap the hand that caused the injury. There was a feeling…