English - Term Paper Example

Only on StudentShare

Extract of sample
English

Colgate toothpaste has over 50 year’s longstanding history, sold by the company in 1963 after the death of its founder, William Colgate. It was the first to develop fluoride in preventing tooth decay and cavities. Colgate serves as a breakthrough scientifically and it has been a trusted product ever since. It is the leader, globally, in personal care products including toothpastes and toothbrushes. It has made dental hygiene advancements, strengthened its leadership in manual toothbrushes with its global market share reaching 31.6% year to date. I have decided to evaluate the product in the following ways (Tim, 2013). To begin with, in developing a marketing plan several things ought to be done in order to get Colgate to the right consumers. They include eyeing the target audience, identifying the competition, deciding where to make the product available, the means of promoting the product and the selling price of the product. The target market is very broad in offering the oral care of a product. Colgate offers a complete product line, including items for children and these expands their target market. Therefore, the audience that Colgate needs to reach would be all people regardless of the age, their income level, gender, the ethnicity, education level, the occupation or even geographic location, as long as they have the need of oral care and of course have teeth. ...
Download paper

Summary

Evaluation of Colgate Toothpaste Name Institution Course Date Introduction A few months ago, I was using toothpaste that was not of good help to me. My gums always had cavities, my teeth were not as white as I needed them to be and my breath was just unpleasant…
Author : godfrey02

Related Essays

Language Issues in Public Discourse
This paper approves that this kind of language usage presupposes that a certain group, and the individuals within that group, will be offended on some level by the use of particular words or phrasing of language. Very clearly, language which could be defined as politically correct (or by implication as politically incorrect) is tied to the social, cultural and especially political changes occurring in societies around the world. A democratic, and human rights culture is being adopted by more and more cultures and societies across the world, and English does reflect the thinking that goes along...
11 pages (2761 words) Research Paper
Impact of the Turkish Language on the Turkey Culture
The emergence and use of English in Turkey has also been discussed. English use has facilitated globalization and placed Turkey in the international scene. Christianity has also begun to spread with the increased use of English. The importance and influence of both languages has been extensively discussed. Introduction This report seeks to establish information on the impacts of language, cultures, and communication on a community. The report will analyze if language choice is a real choice in multilingual contexts, and more so considering issues like linguistic imperialism and language...
6 pages (1506 words) Essay
Communication: English Course
For the purpose of this survey, 24 students and 6 staff members was chosen. They were asked to complete a similar survey that questioned about their usage of the facility and asked for their recommendations for improvement. In this report, we attempt to present the findings of the survey in a conclusive format using graphs and figures where appropriate. The survey would particularly be beneficial for the Curtin Administration since it would allow them to understand the issues that the students and staff are facing along with possible recommendations on improving the parking facility for future...
5 pages (1255 words) Essay
Metaphor in Korean and Arab Culture
The modern theory of cognitive metaphor is developed in the works of many scholars, in accordance with which, “metaphor is an instrument of cognition, structuring and explanation of reality” (Lakoff, 1993, p. 217). Following J. Lakoff, we agree that “metaphor is located in thought and not in the language”. Metaphor is a source for something new and interesting. There is a certain cultural background in different metaphors because they reflect specific needs of target audience and key issues of life of different nations turn into the sources for further metaphorical derivates. For...
4 pages (1004 words) Essay
reading report
This was already becoming normal at that time” (Orwell 1984 Book 2, Chapter 7). Private loyalties are cut because it is one of the best ways to ensure loyalty to the state. In connection to the loss of privacy, the Party can make it easy to undermine their enemy by connecting rebellion to the idea of perpetual war. The Party calls it a distant war that happens all the time to stress that the war has no essence and direction. By focusing on the individual and the perpetual timeframe of war, the Party shows the people that it is senseless to support a war that has no specific meaning and...
3 pages (753 words) Essay
A press kit about Intensive English Program (IEP) at Western Washington University (WWU)
Pitch letter Western Washington University ‘Western Front’ [Date] Karen Smith Communications Facility 255 Western Washington University (360) 650-3252 Dear Ms. Smith, On November 11, 2013 Open Doors – an Institute for International Education published a report indicating the drastic rise in the number of international students at colleges and universities across the United States with most of the growth driven by students from non-English speaking countries i.e., China and Saudi Arabia, for the 7th consecutive year. The Western Washington University currently houses 63 international...
16 pages (4016 words) Assignment
Communication in International Management - 3
In Germany, the government-owned postal service, Deutsche Post World Net, gradually utilises English as its official language. Much smaller firms are doing the same. The elevator maker, in Finland, known as Kone, assumed English in the 70s; Merloni Elettrodomestici, a midsized home appliance producer, in Italy, did so in the mid-90s (Blommaert, 2010). Management meetings at big banks like Credit Suisse in Switzerland, as well as Deutsche Bank, in Germany, are normally in English. Whereas there are many reasons why English has spread so fast globally and within Europe, a majority of these...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!