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English - Term Paper Example
Author : godfrey02
Journalism & Communication
Pages 4 (1004 words)
Evaluation of Colgate Toothpaste Name Institution Course Date Introduction A few months ago, I was using toothpaste that was not of good help to me. My gums always had cavities, my teeth were not as white as I needed them to be and my breath was just unpleasant…
Colgate toothpaste has over 50 year’s longstanding history, sold by the company in 1963 after the death of its founder, William Colgate. It was the first to develop fluoride in preventing tooth decay and cavities. Colgate serves as a breakthrough scientifically and it has been a trusted product ever since. It is the leader, globally, in personal care products including toothpastes and toothbrushes. It has made dental hygiene advancements, strengthened its leadership in manual toothbrushes with its global market share reaching 31.6% year to date. I have decided to evaluate the product in the following ways (Tim, 2013). To begin with, in developing a marketing plan several things ought to be done in order to get Colgate to the right consumers. They include eyeing the target audience, identifying the competition, deciding where to make the product available, the means of promoting the product and the selling price of the product. The target market is very broad in offering the oral care of a product. Colgate offers a complete product line, including items for children and these expands their target market. Therefore, the audience that Colgate needs to reach would be all people regardless of the age, their income level, gender, the ethnicity, education level, the occupation or even geographic location, as long as they have the need of oral care and of course have teeth. ...