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Theories and Methods in Media Studies - Essay Example

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Undergraduate
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Journalism & Communication
Pages 4 (1004 words)

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Essay: Facebook – The Most Popular Media Product Instructor: Ruoyun Bai MDSC01H3 Yishan Lu Student Number: 998174443 Essay: Facebook- The most popular media product Introduction Facebook is one of the most prominent products for the social media and networking and networking services…

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Theories and Methods in Media Studies

With this underlying root, Mark Zuckerberg along with his roommates back in college found the social networking Company and named it Facebook, Inc. in 2004. Students of the Harvard University and some of the American universities were at first restricted from using the online social networking service. Later, with a mounting demand from students and the public, the social medium of communication and network named Facebook spread all over the world (Miller, 2011). Facebook has gained such massive popularity mainly because it brings together people from different countries, territories, learning institutions, races, gender, and religion on a common platform. The underlying theories of social media, social networking, virtual mode of communication, and digital marketing highlight the fundamental purpose and implications of Facebook. The social networking site allows the users to create, exchange and share ideas, data, and information via online and virtual communication platforms. The social network leverage advantage of the advancements of technology together with its anticipated benefits via the World Wide Web or internet. Due to various benefits that have resulted from use of Facebook and other social networking services, the people, organizations, and community groups increasingly consume products and services of social media. ...
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