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Essay example - Gatwick Airport and Rabbit: Talk to Gatwick
Journalism & Communication
Pages 8 (2008 words)
Public relations refers to the management function which is responsible for studying public attitudes, identifying the procedures and policies of an organization with the public interest, and plans and executes actions to earn public acceptance and understanding.tanding…
Extract of sample
The airport management might also consider coming up with a system which can allow constant notification of passengers on activities in the airport through their smartphones or social networks. The notifications should probably begin immediately the consumer show interests in their services through the social media or any other online tool. This way the customers will be able to get information on things like fare discount instantly without having to log on to the business’ website or visiting any of their social media accounts. The changes are likely to bring a more inclusive result as opposed to the results that were achieved. The main tactic of the company was to lure investor to invest in the company by convincing them that the company was a profitable one. This would only be possible by increasing their market shares. Being the eighth biggest airport in Europe much was expected from such an airport. The extension of the number of online tools used in improving public relation will mean that they are able to reach out to a larger section of the public. This being the case they are most likely to attract more travelers as compared to before this campaign. ...
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