Instagram - Essay Example

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Instagram

This paper focuses on the policy change of Instagram. It further briefs about the reaction of its users and adequate measure took to get back its users. Stakeholder Hierarchy The key stakeholders of Instagram are Facebook, Shareholders, Employees, social networking and the Internet users. On 12 April 2012, Facebook made the largest acquisition deal purchasing Instagram with approximately 13 employees for about $1 billion in cash and stock. Instagram’s main objective is to expand its business and attract more users. About $1 billion worth stocks of Instagram are with Facebook, $35 million stock with Yahoo and Flickr and about $400 Million stock with the CEO Kevin Systrom. Challenges Instagram offers its users services to share pictures and videos among individuals and groups (Albarran). The change in the privacy policy of the company was perceived as an attempt to secretly make use of users’ personal pictures for generating revenue. Instagram had a major controversy due related to privacy concerns of its users. The company used their personal pictures for the company’s own use and profits (Miles). Due to which millions of its users unsubscribed from the service. Instagram faced issues and challenges related to its privacy policy (Linaschke). ...
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Instagram Instagram is a fast growing online social networking service. It enables its users to share photos and videos. It allows them to share these videos and photos on a variety of social networks, such as, Twitter, Facebook, Tumblr and Flickr…
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