Face-Negotiation Theory Essay example
Journalism & Communication
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Face Negotiation Theory Name Institution Date Face Negotiation Theory Introduction The Face-negotiation theory was created to better comprehend the causes of conflict in terms of the cultural as well as individual understanding of identity management. ‘Face’ describes the assumed sense of complimentary social self-worth that an individual takes on when in public.


Facework refers to particular non-verbal as well as verbal messages that help in maintaining or re-building the loss of face. Different aspects of the Face-Negotiation Theories Anxiety and uncertainty can result in conflict that brings discomfort. According to Ting-Toomey’s face-negotiation theory, it is mainly based on individualism and collectivism (Ting -Toomey, 2010). Harry Triandis states that three important distinctions between collectivistic and individualistic cultures include the different ways in which members perceive the concepts of goals, self, and duty. More than 60% of the world’s population is born to collectivist cultures such as those in the Middle East, Africa, Asia, and Latin America; while the remainder, in nations such as Switzerland and Germany, live in individualist cultures (Ting -Toomey, 2010). For collectivist cultures such as that of Japan, it is presumed that even the decisions made by the citizens on an individual basis end up affecting the community. This means that it is constructive for the accepted norms of the group to determine individual choices. The Japanese ‘We’ identity is comparable to the ‘I’ identity of the individualistic American society. ...
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