Mediums of Communication - Essay Example

There are two ways in which an individual can communicate his message, namely;1. Physical media.2. Mechanical media.The physical media refers to a channel whereby a communicator conveys his message to a large audience, and it is a one-way method of communication (Rai et al, 9). This method is used while dealing with important messages that concern a wide variety of people such as a change in the policy of an organization, or even downsizing. This methodology is used by people in charge of large organizations.

The channels of this media are large organizational meetings and video conferences. Organizing a large meeting is important when passing important, and strategic information that concerns a particular audience (Rai et al, 31). The limitation of this channel is that feedback of the passed information is poor. Video conferencing is another channel in which physical media uses to relay out information. Rao et al (27) denote that video conferencing involves the use of a video to provide information to a large group of people.

This method is effective the same information is stored, and disseminated in its original form (Rao et al, 31). It is also possible to pass the same kind of information over a long period of time. It is disadvantageous because it does not provide an opportunity for dialogue. Because of this, the people targeted cannot give their feedback concerning the particular message. Mechanical media refers to written or an electronic methodology of passing out information. This involves emails, personal letters and social media.

This channel is used in providing a more detailed piece of information and is targeted to a particular audience (Rai et al, 21). In this channel of communication, an individual interprets the message relayed on him or herself and makes meaning out of them basing on his or her mental condition.The recipient has the ability to send feedback to the communicator, making the process of communication complete. Social media is another important methodology of communication under the mechanical media.

Through the use of this media, communication is fast, and there is a possibility of getting immediate feedback. The main disadvantage of this channel is that it is technological oriented, and some people might fail to use it because of the lack of information technology skills that makes this channel a reality.The Brief: My Favorite Medium and Why?My favorite medium of communication is social media. Communicating through social media is fast and accurate. This is because the information shared is disseminated as soon as the sender sends it.

There is a possibility of the sender getting immediate feedback, and this depends on the recipient of the message is online. It is also possible to know whether the information relayed is read (Rai et al, 24). This is because there is an icon that shows whether the recipient of the message is online, and has read the information relayed. The social media also attracts a large network of people, and it is possible to share constructive ideas and information concerning a particular issue. This is based on the fact that sharing information to a large group of people enables them to correct the mistakes, and provide an accurate analysis of the information shared.

The social media also makes it possible to make new friends and thus expand the pool of an individual’s existing friends. This enables an individual to feel a sense of appreciation and belongingness.