Importance of Setting Communication Goals - Essay Example

Effective communication also is beneficial to the company rather than to an individual alone. It has benefits in that it increases productivity, enables a good decision-making process ensuring close ties with important people in the community, warns of any possible threats, and so on. As a leader in a company, one is required to put the communication skills into practice and to ensure that they are clear and factual to facilitate an effective process. It creates measurable results that can be used to evaluate the performance of each employee (McConnell 5).

The audience in any communication setup is crucial in that every company has unique communication systems that connect the people and the outside world. They adopt an audience-centered approach that provides information to all employees and allowing them to understand them well. In addition, the management of a company must ensure that they communicate well to the junior members ensuring that the information is received in a clear manner.The reader of the process of setting communications goals is in a better position to communicate well regardless of age, culture, religious or ethical behaviors of other employees.

According to McConnell (pg 7), they need to be transparent and open while focusing on who will be responsible if bad information is passed to the people.