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Binge Drinking Journalism and Communication Essay
Journalism & Communication
Pages 8 (2008 words)
Journalism, mass media and communication: compare and contrast two opinion articles. Topic: Binge drinking. Journalists write opinion articles in order to provoke people into thinking more deeply about a topical issue. The issue of binge drinking often appears in the press, usually after some particularly tragic or outrageous news incident relating to drunkenness, or following the publication of academic studies or government actions relating to the social problems that binge drinking can cause.
Three distinct approaches can be used in persuasive writing: appeals through ethos, pathos and logos, which are terms derived from the ancient Greek philosopher Aristotle, and which refer to morals, emotions or reason respectively. The two articles are compared, showing similarities and differences in the way they use these appeals, and then also instances where they uses fallacies. The principle of ethos as used in the study of rhetoric can be defined as “persuasion through moral character” (Cockcroft and Cockcroft, 2005, p. 4). In modern English the word word ethics is used in connection with making choices between good and bad actions. In rhetoric it refers to the person who is attempting to persuade others through the written or spoken word. Ethos is defined in rhetoric as containing two separate concepts, namely personality and stance. (Cockcroft and Cockcroft, 2005, p. 28) The personality aspect deals with how the writer presents him or herself, while stance relates to the attitude that the writer has towards the audience or readership. ...
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