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Trademarks: History, Necessity and Cost
Journalism & Communication
Pages 3 (753 words)
Trademarks: History, Necessity and Cost Name Course Instructor Institution Date Trademarks A trade mark is a combination of words or words, symbols, a device or a tool to indicate the identity of ownership of a service or product. The origin of trademark can be traced back to the branding done in animals such as sheep and cattle.
Over the last years, these signatures and marks have evolved to be recognized in laws world wide. The history of the origins of trademarks started with the circulation of goods .most marks have been traced by scientists to be from roman and Egypt ancient potters of religious products. The origin o trademarks came about as a result of competition among the artists. The demand for artistic goods lead to competition for the products and the artists had to encrypt their products for an identity. In the tenth century, the marks found in the goods were known as merchants’ mark which included symbols that increased the significance of symbols among merchants and traders. The merchants’ mark came to be known as the proprietary marks that were used as a source of identification of ownership. As the trade continued the traders sought to use marks on their products to distinguish their high quality goods from low quality goods. The used of trademarks were common with the guilds who of the middle age so as to maintain and retain customers by winning their trust. The consumers used the trademarks to distinguish between characteristics of goods such as weight and materials. Later in the middle age the use of merchants’ marks became compulsory or as an obligation for the traders. ...
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