Got a tricky question? Receive an answer from students like you! Try us!

Oprah Winfrey Life - Essay Example

Only on StudentShare
Author : pharris

Summary

Instructor: Oprah Winfrey Oprah Winfrey is one of the most recognizable names in the world today. She is said to be one of the most successful media personalities. Starting from a humble background, Oprah has been able to build an empire that consists of various media outlets, which include the O magazine and Harpo productions among others…

Extract of sample
Oprah Winfrey Life

All the ventures that she started achieved a great measure of success. After 25 years of hosting the immensely successful show known as The Oprah Winfrey Show (TOWS) Oprah made the drastic decision to end the show. She also indicated that she has the intention to start up her very on television network to be known as Oprah Winfrey Network (OWN). Considering that TOWS which is what most people identify with Oprah will no longer be produced, the question becomes whether Oprah’s network OWN can achieve the same success that TOWS achieved or Oprah is overstretching her ability and brand power (http://www.oprah.com/pressroom/Oprah-Winfreys-Official-Biography ) . TOWS was broadcast over the 25 year period and it grew to be one of the most watched television shows. The show had an estimated viewership of 42 million weekly viewers in the US. It was also broadcast in around 145 different countries. The popularity of the show was credited to the confessional approach that the show had. It provided a forum for people to share their story and was used as a platform to empower people to live better and healthier lives. The book club that Oprah formed as a segment of TOWS served to encourage people to adopt a reading culture. Most of the books selected for this role achieved the best seller status. ...
Download paper

Tags

Life

Related Essays

Gender Issues
People perceive and copy what they view on the television and incorporate as their character. In real life, change occurs influencing the behaviors, characters and the perception of individuals in life. The media have in the 21st century contributed considerably to the social changes experienced in the current life. When evaluating gender issues in America and how it has transformed with time, one can fairy look at the representation in the media shows. The television has presented an arena for various thoughts and values of ideas in which the Americans have use to express and pass ideas…
5 pages (1255 words)
Essay on American Incomes
We usually attend all our classes, then either go home, or somewhere with friends. Depends on where we are residents. I live in this state and therefore prefer to go home for a while, whereas others would probably grab a bite to eat, since they don’t have a home here to go and eat. The dress code is liberal; not too liberal, but moderately liberal. You will not be mocked if you wish to wear your traditional dress because our country is open to different cultures and minorities and wishes to treat them well. On formal presentation days it is recommended to dress better than the other days,…
4 pages (1004 words)
Personal Brand (i.e. a human being)
It is for this very reason; it is more difficult to manage personal brands as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the world (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a very high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage…
Talk Show Internet Assignment
TV emerged in the 50s as America’s dominant cultural form, presenting an image of authority that was mainly middle-class, middle-aged, white, and male. TV soon took over American prime time activity. Beginning in the 60s, family breakdown, religious, and education crises, diminishing state authority, and a growing vocal and visible minority with new ideas and groups. All these led to a dramatic change in public perceptions with the most significant being the impact that progressive movements and social crises had on media talks regarding political correctness and multiculturalism (Quail,…
TV Paper Topics
This paper approves that globally many critics stated that the show mainly focused on influencing people to adapt American culture. For instance, the show promoted many American brands like Buitoni pasta, Nestle Toll House cookies, Oreo cookies among others which is considered to be an indirect way of promoting Americanization. It was also viewed that the sitcom was banned from China as it promoted too much sex which is considered to be a normal affair in the American context. …
5 pages (1255 words)
semiotic examination
The TV show is a host talk show where there are some audiences. Those involved in the talk show are three significant individuals; they include the talk show host, the invited guest, and another person participating through a video link on the show. The show is taking place in an auditorium where the host and the guest are on the stage the audience is upfront, and the host is taking the guest to task through questions (Dreyfus, 2011). The effect of the video can be drawn from the reaction of the audience present. Applauds are heard as the guests authoritatively responds to these questions. The…
4 pages (1004 words)
TV Paper
This paper approves that the American television romantic sit-com named ‘Sex and the City’ is recognized to be amongst the most discussed television sitcoms amid TV critics around the globe. The issue of criticism relating to American TV shows has been viewed from the past. With the increasing technological developments, it has become easy for every individual to access data or videos that promote a specific cultural practice. However, in this context, the concerned show is regarded to have highlighted the qualities that a woman should have in order to meet the current challenges. …
6 pages (1506 words)